This is the country where book sales grew the most worldwide…

Bloomberg Line — Even though Mexico is the country where units sold grew the most percentagewise in 2023, the LatAm countries are still far from registering the numbers of the countries that dominate in that item in Europe, according to the joint annual report presented by GfK Entertainment and Nielsen BookData.

Among the countries analyzed, where the most units were sold was in France, with 324.5 million, followed by United Kingdom, with 198.6 million; Italy, with 105.3 million, and Spain, with 74.5 million, according to data from physical points of sale from January to December 2023.

Among the Latin American markets, Brazil recorded some 55.3 million sales, Mexico 21.4 million and Colombia 5.5 million.

Regarding units sold, the largest increases occurred in 2023 in:

  • Mexico: 5.6%
  • Portugal: 3.6%
  • India: 3.5%
  • Belgium: 2.2%
  • Italy: 0.9%

The best-selling book categories in 2023

BooksAn attendee looks at a book on display for sale at the Guadalajara International Book Fair (FIL), the second largest in the world after the Frankfurt Book Fair, in Guadalajara, Mexico, Sunday, Nov. 26, 2017.(Bloomberg/Hector Guerrero)

Regarding the book categories that experienced notable growth globally, they include travel guides, health books and biographies.

Meanwhile, English literature as a foreign language and biographies, as Prince Harry’s Sparegained popularity in several markets.

The comics segment mainly recorded losses in 2023; However, there were exceptions, such as the new release of Asterixwhich performed well in several countries, becoming the best-selling book in France, and held prominent positions in Switzerland and the Netherlands.

“The memoirs of the member of the British royal family, now resident in the United States, were the best-selling non-fiction book in Ireland, Italy, New Zealand and the United Kingdom. James Clear’s step-by-step manual, Atomic Habits, became the most popular non-fiction title in India, Mexico, Portugal, Spain and Colombia, for which book data was collected for the first time in 2023,” notes the report.

According to GfK Entertainment and Nielsen BookData, others bestsellers worlds in 2023 were romantic novels like It Ends with Us by Colleen Hooverand finance books like The Psychology of Moneyby Morgan Housel.

Increase in global income from the book industry

BookshopA customer chooses a book at the Kinokuniya Co. bookstore at the Aeon shopping center in Phnom Penh, Cambodia, Sunday, May 26, 2019.(Bloomberg/Taylor Weidman)

The global book market experienced an increase in revenue in 2023 thanks to the boost given by markets such as Mexico, Belgium and India.

The report showed that 12 of the 16 countries analyzed recorded growth in book market revenues and only territories such as Australia (-2.1%) and New Zealand (5.4%) showed a contraction.

Europe, in particular, showed positive performance, with countries such as France, the United Kingdom, Italy and Spain reporting profits.

Globally, the countries that drove the most revenue growth in the global book market were:

  • Mexico: 11.4%
  • Belgium: 9.4%
  • India: 7.1%
  • Portugal: 7%
  • Spain: 4.6%

This revenue growth was also accompanied by a rise in average book priceswhich helped offset the decline in unit sales in 9 of the 16 markets examined.

This trend was especially evident in South Africa, where despite a 7.7% decline in sales, prices increased by 9.6%resulting in an overall 1.2% increase in revenue.

The largest price increases in the world book market were evident in:

  • South Africa: 9.6%
  • Brazil: 7.7%
  • Belgium: 7.1%
  • United Kingdom: 6.6%
  • Mexico: 5.5%

The survey is based on 2023 physical point of sale data for Australia, Belgium (Flanders/Wallonia), Brazil, Colombia, Spain, France, India, Ireland, Italy, Mexico, Netherlands, New Zealand, Portugal, South Africa. , Switzerland and the United Kingdom.

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