2023/11/21
Latin America – Firm in its commitment to providing the best products and services to provide an excellent experience to its customers, Nissan announces that, as of November 1, Nissan Mexicana (NMEX), Nissan Importers Business Unit (NIBU) and Nissan América del Sur ( NSAM) unite their operations under the name of Nissan Latin America (LATAM).
Within the framework of the visit of Makoto Uchida, CEO of Nissan Motor Co., to the Nissan Brazil Industrial Complex, in Resende, this novelty in the organizational structure of the Japanese company was announced, which reinforces the importance that Latin America has for Nissan globally. Nissan LATAM is part of the Americas region and is made up of 39 countries: Mexico (Nissan Mexicana), Bolivia, Colombia, Ecuador, Paraguay, Uruguay, the countries of Central America and the Caribbean (NIBU) and Argentina, Brazil, Chile and Peru (NSAM).
“Sustainable growth in America is a key factor for a stronger future for Nissan”said Jérémie Papin, president of Nissan Americas. “Aligning Mexico, South America and NIBU into a single business unit in Latin America will position us to better leverage our extensive manufacturing operations and the strength of our brand to accelerate our performance.”
“Latin America is a key region for Nissan not only because of its business and production, but also because of the potential for growth and development led by the talent and quality that its collaborators provide. Nissan LATAM It will strengthen the brand’s presence in the region, optimize our operations, making them more agile, synergistic and competitive, while providing great opportunities to the talents that make it up. Thus, we will enhance the business and our corporate culture in this new stage that we are beginning where we will continue to exceed the expectations of our clients.”, mentioned Guy Rodríguez, president of Nissan Latin America; and Corporate Vice President, Nissan Motor Co.
With five vehicle plants (three of them in Mexico -Aguascalientes 1, Aguascalientes 2 and CIVAC- and one in Argentina -Córdoba-, and another in Brazil -Resende, Rio de Janeiro-), two engine plants -in Aguascalientes and in Resende, two Research and Development Centers; a Design Center; With more than 700 distributors throughout the region and 19,000 talents that drive innovation, Nissan LATAM has a great future ahead.
The great relevance that this region represents for Nissan is reflected, on the one hand, in the success of the brand’s vehicles in the region, where 91% of the models sold are produced locally; the more than 280 thousand vehicles sold and the more than 400 thousand vehicles produced in Latin America, in 2022 alone; as well as the growth of 19% in NIBU markets, and 16.1% in NSAM sales, so far this fiscal year. Without a doubt, grouping the business under a single team will bring competitive advantages.
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About Nissan Latin America
Nissan Latin America is a business unit, created in November 2023, and is part of the Americas region. It is made up of 39 countries: Mexico (Nissan Mexicana), Bolivia, Colombia, Ecuador, Paraguay, Uruguay, the countries of Central America and the Caribbean (Nissan Importers Business Units) and Argentina, Brazil, Chile and Peru (Nissan South America ). It has five vehicle plants (three of them in Mexico -Aguascalientes 1, Aguascalientes 2 and CIVAC- and one in Argentina -Córdoba-, and another in Brazil -Resende, Río de Janeiro-), two engine plants (in Aguascalientes and in Resende), two Research and Development Centers; a Design Center; more than 700 distributors throughout the region and 19,000 talents that promote innovation and specific strategies for the benefit of Latin American consumers. As complementary channels to the NMEX, NIBU and NSAM press rooms, the official LinkedIn accounts of Nissan Argentina, Brazil, Chile and Peru are available, as well as the “Nissan On Air” podcast on Spotify.
