He Black Fridaywhich in Spanish means “black Friday“, is a day of significant discounts in stores and shopswhich has become one of the most important dates for the consumption at a global level.
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Originating in the United States, it is celebrated the day after Thanksgiving, a holiday that takes place on the fourth Thursday in November. Traditionally, Black Friday is the date that begins the Christmas shopping season and brings together millions of Americans outside large stores early in the morning.
Stores, both physical and online, are preparing to offer discounts during this day that in 2023 will take place on November 24 starting at 6:00 a.m. on average, with large chains and brands being the protagonists of these promotions in countries such as United States, Canada, and growing in nations of Europe and Latin America.
According to Aol.strategies for a effective use Black Friday include creating a wish list, price comparison between different retailers, subscribing to newsletters, monitoring social media posts, and using coupons and systems cash refund. These practices are recommended to guarantee quality decisions. smart buy during this frenetic discount season.
According to the newspaper USA Today, This year Black Friday deals started early, both online and in physical stores, and will run throughout Thanksgiving week.
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Big chains such as Target, Walmart, Best Buy, Kohl’s, Macy’s and Lowe’s have launched their promotional campaigns, with Target starting from November 19 and featuring significant discounts on select products such as smart TVs and video game consoles.
targetfor example, began its advance promotions of Black Friday since November 10. In these, devices stand out electronic as a smart tv 70 inches for USD 299 reduced from USD 519.99 and a XBox Series for $449, which includes a $75 Target gift card.
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Walmart, for its part, announced the start of its offers on November 22 online starting at 3:00 p.m., while Walmart Plus members will have access starting at 12:00 p.m. In the case of physical stores, the offers will be available on November 24 from 6:00 a.m., respecting the Black Friday tradition.
Top deals from Walmart’s online sales include a 43-inch smart TV for $98 and an HP-branded laptop for just $249.
Best Buy began its offers on November 17, with notable discounts in products technologicalincluding a Macbook Air 13.3-inch with 8 GB of memory and a 256 GB hard drive for USD 749.99, as well as a latest technology television 75 inches for USD 579.99.
Like Walmart, Best Buy stores will be closed on Thanksgiving Day and will open at 6 a.m. on Friday, November 24.
Another business that got ahead of Black Friday was Kohl’s, which started its promotions on Sunday, November 19. Consumers who shop online and in-store can earn $10 in Kohl’s Cash (a rewards program that works like a promotional coupon system) for every $50 spent between November 19 and 22. During Black Friday there will also be product giveaways and more Kohl’s Cash.
Among the offers that stand out the most at Kohl’s are a 32 GB Amazon Fire HD 8 Tablet for USD 59.99 and a wide selection of small appliances from the Hamilton Beachy and Black+Decker brands starting at USD 13.49. Kohl’s will also be closed on Thanksgiving and will open on Black Friday at 5 a.m.
On the other hand, Amazon offers started on November 17 and will run until November 27. Apple will run from November 24 to 27. At Home Depot the first offers were inaugurated on November 1, however, the official Black Friday sale will begin on November 23. IKEA announced that its promotions will only take place on November 24, according to the newspaper ACE.
The history of Black Friday It started in the ’60s in Philadelphiawhen local police used this term to describe the vehicular and pedestrian chaos occurring the day after Thanksgiving. The merchants of the city, aware that most people were beginning their Christmas shopping that day, they tried to change the name to “Big Friday” to avoid the negative connotation, but they were not successful.
Over time, the retailers found a more positive explanation for the term “Black Friday”: it is the day when accounts of businesses went from red numbers to black numbers, that is, from losses to profits, due to the increase in sales.
The popularity of this day has grown enormously, becoming a time when merchants offer huge discounts and special promotions to attract a large number of consumers. In recent decades, it has become a key date for both retailers and consumers, marking a crucial sales period for businesses.
With digitalization, Cyber Monday has joined this tradition. Celebrated on the Monday following Black Friday, it focuses on promotions for online purchases, thus expanding the period of Christmas offers and shopping.
