During the recent Beijing Motor Show, two leaders in the automotive industry, Mazda and BMW, revealed their latest technological innovations in electric vehicles, marking significant advances in the field of sustainable mobility and the driving experience.
Mazda presented the new Mazda EZ-6 electric vehicle, the first in a series of electrified vehicles developed for the Chinese market, with a launch planned for the end of 2024.
The Mazda EZ-6, which stands out for its Kodo design and the company’s Jinba-ittai philosophy, will offer two versions: one fully electric and one plug-in hybrid, allowing consumers to choose according to their lifestyles and preferences.
For his part, the Mazda Arataa concept model of electrified vehicle design, also debuted at the event, planning for mass production by the end of 2025.
This crossover SUV promises to embody a new value based on Mazda’s philosophy of “Elevating the Human Spirit,” offering a modern design that appeals to the advanced and sophisticated taste of Chinese consumers.
Mazda is committed to expanding its line of electrified products, pursuing the “Joy of Driving” and aims to offer exciting experiences in the daily lives of its customers.
Mazda EZ-6 introduces smart features to improve safety and conveniencewhich includes: an intelligent driving system, accident mitigation technology, voice-controlled smart parking, and intelligent cabin technology operable in various ways.
On the other hand, BMW presented the Vision Neue Klasse, a vehicle that exemplifies innovation and future development in electrification, digitalization and circularity.
This model represents a reinterpretation of the typical BMW design, with a focus on reduction to the essentials, offering a nearly monolithic body adorned by distinctive features such as the BMW radiator grille and Hofmeister kink.
Likewise, another novelty is that the next generation of BMW iDrive, inside, promises a unique digital experience, fusing the real and the virtual, putting the driver at the center of the experience.
This system allows interaction through multifunction buttons, a central display, and for the first time in the Neue Klasse series, BMW Panoramic Vision, which projects information on the windshield and is complemented by the improved BMW 3D Head-Up Display, reducing analog controls to a minimum.
Both Mazda and BMW are outlining the future of sustainable mobility and driving experience through its innovations presented at the Beijing Motor Show.
These advancements not only reflect a commitment to environmental sustainability, but also to design, convenience and safety, promising to transform the way we interact with vehicles in the near future.
Likewise, this sector is in a moment of significant transformation, orienting itself towards sustainable mobility as a response to the growing concern about climate change and the urgency of reducing greenhouse gas emissions.
With the adoption of electrified vehicles, including hybrids, pure electric and those powered by hydrogen fuel cells, companies are looking to not only minimize their environmental impact, but also comply with increasingly strict government regulations regarding emissions. carbon.
