A needle is the best-selling product in Mercado Libre, in Colombia, what is behind it?

A needle is the best-selling product in Mercado Libre, in Colombia, what is behind it?
A needle is the best-selling product in Mercado Libre, in Colombia, what is behind it?

07:41 AM

Mercado Libre launched the first edition of MELI Trends Colombia, a study in which it compiles the search and purchasing trends of consumers nationals on the platform in 2023, that left curious data.

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He describes, for example, that in the first part of the year, especially In January, searches for air fryers skyrocket. More than 100,000 people did it.

But as the months go by these trends change. For example, for March searches for umbrellas were on the rise; In July and at the end of November, coinciding with the holiday season, sunscreen sales increase; while in December the brandy ones do it.

But perhaps one of the most striking points is the items that sold the most, and they were not exactly cell phones.

The most sold

In this case, The best-selling product was the needle for Dermapenfollowed by the thermoformed weight kit and the automatic water dispenser.

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According to the Cifes.com portal, Dermapen needles are used “to treat different conditions, but in all cases, the objective is to stimulate the production of collagen and elastin while promoting the absorption of active ingredients such as hyaluronic acid. ”.

The high sales of this product have to do with the “boom” in skin care, a market that will move US$186.6 billion this year worldwide, according to Statista.

In Mercado Libre it is found that Dermapen needles have a price of around $2,900, although there are sets that sell for up to $390,000.

What is most sought after

It is worth mentioning that in the most sought after items – not necessarily purchased – a car and cell phones are the leading products.

The first place went to the Mazda 3, with 771,000 queries; They were followed by cell phones from brands other than the iPhone, with 770,000; and in third place were the iPhone, with 625,000.

Questions about wireless headphones and Nintendo Switch also stand out.

 
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