In a world where sustainability and durability are quickly becoming pillars of conscious consumption, Stanley thermoses emerge not only as iconic thermal preservation products, but also as cultural symbols that transcend their initial purpose.
Since their invention in 1913 by William Stanley Jr., these containers have revolutionized the way we keep our drinks at the desired temperature, combining the durability of stainless steel with the efficiency of vacuum insulation.
More than a century later, the obsession with Stanley thermoses is increasing, becoming a trend that goes beyond functionality to enter the realm of identity and belonging.
[Qué es la teoría del armario: la técnica que emplea Bill Gates para reducir el estrés y ser mucho más productivo]
A success out of nowhere
The company that, in principle, was a construction company (or at least in its origins) has multiplied your income 10 times in four years thanks to the popularity of these bottles.
This invention had its function intended for bricklayers so that they could hydrate themselves without what they drank being as hot as a good stew (a sensation that we know it’s not nice) It has gone from being a phenomenon to becoming the best gift.
Revolution and posturing
In the end, this generation moves through social networks and it is clear that the figure of the influencer moves unimaginable masses. Thanks to a group of motherscontent creators, the company has made a comeback on a commercial level
Stanley was going to stop manufacturing the thermoses in 2019, but this group of bloggers saw the imminent mistake and decided negotiate with the company. They were offered to buy 5,000 units with one condition: that they be in colors of pastel tone. Less than a week was what it took for stocks will run out of the new edition of these bottles.
[Ikea desata la locura con su nuevo producto estrella: la mesa de jardín plegable por menos de 30 euros]
The construction company rethought its strategy and continued manufacturing them. But not satisfied with this, many Internet users they started uploading videos (with a lot of imagination. Too much even) that, indirectly, advertised the brand.
One of these videos consisted of burn a car with a Stanley bottle inside. The thermos remained intact with the cold drink and unmelted ice inside. Something really interesting and attractive enough to stop and see. Of course, the brand bought the creator of that video a new car. It makes sense, doesn’t it?
[Adiós a colgar en la pared: el perchero para la entrada que se ajusta a cualquier espacio y que arrasa en España]
The popularity of this invention made society focus its attention on it. And craving is one of the easiest feelings to create in people. Hence the extremism when trying to get a thermos of this brand, reaching cost $1000 on resale pages. There have even been thefts of more than 60 units.
It seems to keep your drink at the ideal temperature more than a whim, it is a necessity. And, of course, we don’t want to miss this experience.
