Through the unification of the aforementioned platforms, the brewing group achieved a volume of operations valued at 7,000 million; a figure that continued to increase to 11,000 million at the end of 2023, which translated into an increase of 28% compared to the previous year. Taking into account its vocation for continuous improvement and infinite ambition, The brewery has set the goal of doubling the 2022 figure in 2025, exceeding 15,000 million euros.
At the national level, the brewery ended 2023 with 21,000 active customers and who make an average of 3.2 orders per month. Besides, The volume of operations that closed through Eazle stood at 194 million euros. In the Spanish case, they also hope to increase the numbers by closing the year with 30,000 associated bars.
Beyond beer
The platform has a focus that goes beyond beer, although it is undoubtedly a leading asset.. Thus, as the entire operation is carried out by the Heineken distributor, which is not exclusive but multi-category, hoteliers have at their disposal on the platform between 1,500 and 2,000 references of beers, soft drinks, wines, dairy products or coffee. Also You can get the necessary equipment for the decoration of the barwhich results in the consolidation of the brand image.
