Barcelona has become a technological and innovation hub, and this is why it was chosen by VTEX, the complete and composable global commerce platform, as the city to hold VTEX CONNECT EUROPE, a meeting point for leaders who, with their actions are transforming digital commerce.
With more than 3,000 registrations, more than 50 countries represented and more than 60 sponsors and supports, the first edition of the event closes with great success. Attendees were trained through an agenda with more than 10 hours of innovative content, led by 30 e-commerce experts from all over Europe and panels with cases of brands that are transforming digital commerce in the region such as OBI, Ticnova, Mars, RedCloud, Starbucks, Reckitt, Beko, Linkedin.
“Our first experience with the VTEX CONNECT EUROPA has been outstanding. With a quality agenda and the assistance of the industry’s most prominent professionals, we have fulfilled our mission of developing and fostering spaces that allow industry professionals to stay up-to-date with specialized content and solutions. We learned a lot and it has allowed us to connect the European ecosystem through knowledge and shared vision,” says Santiago Naranjo, global CRO of VTEX.
The event was a scene of inspiration from great leaders inside and outside the industry. Carles Puyol was present as the main speaker, who through his story conveyed the importance of working with discipline and perseverance to overcome challenges and achieve success regardless of the odds. That is why he received, from the hand of Santiago Naranjo, the “Street Ball” in recognition of his commitment not only to football, but also as an effective leader who transmits values such as integrity, responsibility and respect, being inspiring. for new generations on and off the playing field.
Among the professionalization spaces, the panel on Technological Equity was held, which addressed the importance of working for and towards technological equity, defined as equitable access to technology, digital literacy and the benefits of technological advances in pursuit of growth. sustainable and diverse and inclusive innovation.
Another common denominator of debate focused on the impact on the digitalization of Retail and how it has changed the way it operates, positive shopping experiences, omnichannel, expansion of electronic commerce and the importance of marketplaces in Europe. Live Shopping and AI to improve existing tools were highlighted among the technologies that can transform retail in the coming years.
“We are pioneers in organizing an event that brings together the main talents of the digital industry in the EU, in order to guarantee the long-term success of European talent and brands. We want the sector to continue innovating and growing hand in hand with technology, new trends and talent,” adds Prakash Gurumoorthy, General Manager of VTEX EMEA & APAC.
In addition to the training and networking spaces, the event offered an exhibition area in which more than 25 brands participated. A space that became the showcase of the products and services that are transforming commerce for IT and business teams, thus offering a unique experience of strategic collaboration, global audience and networking opportunities.
The event was also the scene of launches and news that VTEX presents to make unified commerce in Europe more efficient. This is VTEX Vision, a series of innovative solutions and updates that aim to enable companies to remain agile as they innovate, optimize and grow, thereby improving customer retention and increasing conversion rates. The company’s approach to product launches focuses on four key guidelines: creating fast, high-converting composite experiences, empowering sales reps across channels, ensuring faster, more efficient fulfillment, and increasing productivity by through AI.
“VTEX solutions are introducing our clients to new audiences and increasing conversion by modernizing their technology stack. In turn, it is helping them reduce maintenance costs using our innovative solutions and our pragmatic composability approach,” said Santiago Naranjo.
VTEX has become the preferred option, not only for companies entering or expanding in the EU, but even for brands that consider this region their home. It is a company with sustained and profitable growth that has demonstrated its success with concrete numbers. In the first quarter of the year, sales volume (GMV) reached $4 billion, representing a year-on-year increase of 22.2%, marking a new era of retail growth in which its trading platform is your most important investment.
