Parfois bets on talent made in Spain. The Portuguese accessories chain has promoted the Spanish Alicia Vázquez to the global leadership of the company. The executive had been with the company since November, when she signed with Parfois as retail director in the Spanish market.
“The appointment of Alicia Vázquez is motivated by the strength of the international expansion of our brand,” sources close to the company have assured Modaes. Until her entry into the Portuguese group, Vázquez had developed the bulk of his career at Mango, where he has worked for the last two decades.
Parfois has highlighted the executive’s experience in developing global strategies, which, they trust, “will continue to drive” the chain’s international expansion. At the moment, The Portuguese company has a network of more than 1,050 stores on a global scale, presence in 70 retail markets. and 14 through the online channel.
In Spain, Parfois operates through 63 establishments, distributed among stores and corners in El Corte Inglés. The chain’s last opening in the country took place in Madrid, where the company opened in the La Vaguada shopping center.
Parfois hired Vázquez at the end of 2023 as its new retail director in Spain
Vázquez will be replaced in the position by Alicia Incera, coming directly from the Australian jewelry company Lovisawhere she held the position of director of operations for Europe, the Middle East and Africa and director of the company in Benelux, Germany and Spain since May 2023. The executive has developed a large part of her career, however, within the Inditex group.
“Incera has worked for the Inditex group for almost twenty years, so he has extensive experience and a proven track record of leadership in the industry. We are confident that under his leadership, Parfois will continue to thrive and reach new levels of success.”, they have assured from the Portuguese company.
The executive She joined the Galician group in 2015 as management director, and rose progressively until she became international brand director at Stradivarius.a position he held for ten years.
Alicia Incera will replace Vázquez in her position as retail director at Parfois’ Spanish business
The Portuguese accessories chain has set the goal of reach a turnover of one billion euros in the coming years, through the expansion of its retail network throughout the world. Parfois, still controlled by the founding family, does not make its results public, although it assures that it closed the year with a “solid operating performance.”
The Spanish Susana Sánchez has been at the head of the company since 2021., as CEO, formerly of Bimba y Lola. The Spanish Ana Domínguez-Hervella has also been part of the Parfois global team since February 2023, as brand director, also coming from Bimba and Lola.
