Saucony announces its new global marketing director

Sports brand Saucony has appointed Joy Allen-Altimare as global marketing director, effective immediately.

Allen-Altimare will report directly to Rob Griffiths, global president of the Saucony brand, and will join the Wolverine World Wide brand senior leadership team.

In her new role, the marketing executive will be responsible for developing and executing Saucony’s global brand initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives. and the expansion of the brand’s global legacy lifestyle business.

Allen-Altimare brings more than 24 years of experience leading brand innovation in competitive and evolving markets to Saucony. Most recently, the executive served as North America Chief Revenue Officer for Havas Media Network, where she was responsible for overseeing the agency’s client experience, growth and multicultural teams. Prior to that, she was chief marketing officer at Kindbody, a network of technology-driven fertility clinics, after serving as chief revenue officer at EHE Health.

“The entire Saucony team and I are excited to welcome Joy to the brand,” said Griffiths. “She is a passionate driver of change with an empathetic and inclusive approach to leadership and cultural transformation. Saucony is in an exciting period of growth and, as we focus on building a consumer-obsessed brand, part of that “The journey also requires establishing a culture of success in the workplace, where everyone feels valued, engaged and included. Joy has the skills to achieve this, creating an aspirational brand and energizing people to continue moving forward,” he added.

Founded in 1898 in Cambridge, Massachusetts, Saucony has evolved into a thriving running and lifestyle brand for men and women.

In 2012, Wolverine World Wide purchased Saucony, along with Keds, Stride Rite and Sperry Top-Sider, in a transaction totaling $1.23 billion (€1.148 million).

In its most recent business update, Rockford, Michigan-based Wolverine said that for the first quarter ended March 30, revenue fell 34.1% to $394.9 million. euros) after having reduced the size of its business throughout 2023.