station must name replacement – ​​Publimetro Chile

station must name replacement – ​​Publimetro Chile
station must name replacement – ​​Publimetro Chile

Channel 13 reported in a statement that this Monday, Maximiliano Luksic He will leave the position of Executive Director of the station, after submitting his resignation to the Board of Directors to undertake new professional challenges outside the private world.

Maximiliano joined Canal 13 in 2016, where he held different positions in the Digital Media Directorate, Marketing, Commercial Directorate and Sub Executive Directorateuntil assuming the position of Executive Director in 2019.


Although yes to the population, he is also known for the relationship he has maintained since 2017, with the actress Loreto Aravena.

In the 5 years that he was in charge of Canal 13, he successfully led a sustainability plan that managed to stop the accumulated losses and level out the station’s economic situation. He then spearheaded the implementation of a strategy designed to raise revenue.

This strategy managed to attract new audiences and led to Channel 13 once again leading prime time after 10 years, in addition to once again installing a morning program that is currently competing for first place.

It must be remembered that Luksic has a degree in economics and business and according to the information he provides in his profile Linkedinstudied from 2007 to 2011 in Babson College Boston.

Max Luksic’s farewell

In a farewell video sent to the workers of 13, Max Luksic especially thanked them for their support and affection: “I have no doubt that the team that we have all built together will continue along this path and take Canal 13 to the next level”he pointed.

Soon the Board of Directors of Canal 13 will determine who will assume responsibility for the Executive Management of the station to give continuity to the strategic plan and the defined growth process.

“Canal 13 deeply thanks Maximiliano for all the years dedicated to our television house and we wish him every success in his new challenges,” the statement concluded.

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