The youngest sisters of the television Kardashian family, Kylie and Kendall Jenner, They have spent a few days on vacation in Mallorca. And beyond the sea and the sun, it seems, judging by what they have shared with their millions of followers on social networks, that both celebrities have also enjoyed some of our country’s products. Or at least the brand beer Galicia Star.
And, as both have published in their Instagram profiles, They have accompanied their visit to the island with the Hijos de Rivera brand product. Thus, in a video they both appear in a car, singing and dancing to the music and with bottles of beer in their hands.
The scene has not gone unnoticed by the Spanish followers of the influencers, who have quickly commented on the publications and have shared the video on other platforms, making it viral and bringing it to the attention of the company, which has not been slow to join in. the conversation. “Cheers girls!!“They have commented from the Estrella Galicia account on Kendall’s post; while on Kylie’s they have expressed: “We may be a little biased, but… that’s iconic. Health!“.
The brand has also reacted to the scene on other platforms. On X, for example, where many users have shared the video, have responded to the allusions direct from consumers, who have urged Estrella Galicia to “do something” and respond. “The fact that they are with a Galician star?!?!? That’s power“;”They know that the Galicia star is the best, they understand me” either “They are drinking Estrella Galicia I am in shock“, are some of the user comments.
Users are also aware of the impact that video can have on the notoriety of the brand at an international level and the advertising push that, unconsciously, the Kardashian sisters have given to Estrella Galicia. “Estrella Galicia has never had such good advertising, and on top of that it’s free” a user has pointed out; “The biggest publicity they are going to give to Estrella Galicia in its history”said another.
From reason.Why We have contacted the brand to find out their vision of what happened and if they will take advantage of the opportunity to make some type of communication; and they assure us that the publication has been a pleasant surprise. From the marketing area they comment that “It has been a super pleasant surprise and we are happy with the amount of comments received and the love shown to our brand. It involves a lot of notoriety but also a lot of pride. For the moment we have interacted and we will measure the impact it has throughout these days”.
