The progressive incorporation of the Artificial intelligence in Hollywood activity is a very thorny issue. To the point that it has already served as fuel for last year’s double strike, promoted by the actors and screenwriters unions, which sought to force studios to take measures to regulate the use of AI. Although an agreement was reached, concerns about this technology negatively affecting workers persist, and it is not helped that all-powerful Hollywood figures such as Tony VinciquerraCEO of sonyfreely admit that they are studying ways to use it.
The point is that not only the bosses welcome AI increasing their finances to the detriment of creative talents, but also some of these creative talents are in favor of it. It is the shocking case of Ashton Kutcherknown for starring in the sitcom Those wonderful 70s or the biopic of Steve Jobs. During a conversation with Eric Schmidt at the Berggruen Institute, Kutcher had nothing but good words for sora. This is a new model developed by OpenAIcapable of generating audiovisual content based on a textual description of the user.
Kutcher is convinced of Sora’s potential, and that he can inspire higher quality content that democratizes cinema… overlooking people. “I’ve been playing around with Sora, the latest thing OpenAI has released for generating videos. I have one beta and it’s incredible,” explained the actor Dude, where is my car? “It’s pretty good, you can create good videos of 10, 15 seconds that look very real. Keep making mistakes. He still doesn’t fully understand physics. But if we compare what existed a year ago with Sora, there are leaps and bounds. In fact there are sequences that I would say could easily be used in a big movie or a television show.”
Kutcher claims that Sora can generate exterior images with a CGI-like finish and, of course, much cheaper. “Why would you go out and shoot a still shot of a house on a TV show when you could create the still shot for $100? Going out to film it would cost you Thousands of dollars. The action scenes in which I appear jumping from a building do not have to be shot by a stuntman, they can be done digitally.” The actor then said that he had created a short film about an athlete who runs through the desert chased by a sandstorm, and that the appearance had convinced him completely.
“I didn’t have to hire a CGI department to do it. In five minutes I made a video. And it looks exactly like this. It’s moving very fast, we’re going to have 30 times more performance. You will be able to render an entire movie. You will come up with an idea for a movie, write the script, put the script into the video generator and it will generate the movie.” Although nothing he says can be described as exactly good, Kutcher assures that Sora will be able to increase the quality of film production.
“Instead of watching a movie that someone else has come up with, I will be able to generate and watch my own movie. What is going to happen is that there will be more content than eyes on the planet to consume it. So any content will only be as valuable as it gets people to consume it. The bar will be raised a lot, of course, because, Why would you watch my movie when you could watch your own movie?”. And with that puzzling question we are left.
Do you want to be up to date with all the latest movie and series news? Sign up for our newsletter.
