SGAE hired Urdangarin and the Nóos institute to clean up its bad image: “He was a perfect client”

SGAE hired Urdangarin and the Nóos institute to clean up its bad image: “He was a perfect client”
SGAE hired Urdangarin and the Nóos institute to clean up its bad image: “He was a perfect client”

The poor image of the SGAE was a problem. In their attempt to improve it, they hired Iñaki Urdangarin already its famous Noos Institute, which was dedicated to creating brand images and improving the way companies were perceived. The former Duke of Palma saw the SGAE as a perfect client for his business.

That was awesome“, Ramoncín says, unable to contain his laughter, and tells in this video how the interview between the SGAE and the members of the Nóos Institute took place. A meeting in which he was not present. Iñaki Urdangarin until the end.

The Institute sold us to King Juan Carlos I“, remember Victor Manuel. In fact, the emeritus ended up becoming the Honorary President of the SGAE, a move with which they “bullied” them for three years and took “100,000 euros” from them annually. “That is, with the argument that we had a bad image, which we already knew and that is why we called the Nóos Institute, They took 300,000 euros from us so easily“, comments the artist.

 
For Latest Updates Follow us on Google News
 

-

PREV “I support Spain 110%” | Relief
NEXT Silvina Escudero got involved in the carpinchogate: “Humans can live with them”