BTS and JIMIN dominate the K-pop chart on iTunes Argentina

BTS and JIMIN dominate the K-pop chart on iTunes Argentina
BTS and JIMIN dominate the K-pop chart on iTunes Argentina

BTS Monuments: Beyond the Star – Disney+

Although only 80 million people speak Korean, the 13th most used language in the world, this has not been an impediment for products such as K-dramas or K-pop are conquering the entertainment market globally.

K-pop, far from being a mere genre, is an extremely competitive industry in which dozens of groups debut year after year and only a few manage to survive, but on the other hand it is also mainstream and influence what it has for society not only Korean but in general.

Far from the 12 million dollars that K-pop brings to South Korea each year, according to the magazine Forbesthe South Korean music industry is looking for ways to expand more and more and One of the keys is not only the conquest through hearing, but also through the gaze. such as the use of colors in music videos, perfectly synchronized choreography and the physical image of the idols (artists).

Nowadays it is common to open social networks and find trends in Hangul (Korean alphabet), see its exponents in advertising campaigns of big brands or see them starring on the covers of magazines such as Vogue or Rolling Stone, listen to and watch K-pop on practically any show and even see them perform at award shows of the stature like Billboard or the Grammys.

Among the streaming platforms that have given rise to K-pop is iTuneswhich has its list “Top K-pop Songs Charts” which shows the most downloaded songs of the moment and is available in various countries, including Mexico, Colombia, Argentina and Peru with an update every day.

1. BTS Cypher 4 Artist: BTS

2. Like Crazy Artist: Jimin

3. BTS Cypher, Pt. 3: KILLER (feat. Supreme Boi) Artist: BTS

4. Like Crazy (English Version) Artist: Jimin

5. Yet To Come Artist: BTS

6. Fly (Duet with. MOONBIN) Artist: JINJIN

7. seven Artist: Jung Kook & Latto

8. Like Crazy (UK Garage Remix) Artist: Jimin

9. Like Crazy (Deep House Remix) Artist: Jimin

10.The Astronaut Artist: JIN

The EXO group (Photo: SM Entertainment)

Modern K-pop (from the English “Korean pop”) It has its origins in the nineties with the emergence of the popular group Seo Taiji and Boys in 1992, known for incorporating Western music styles such as rap, hip-hop, rock, jazz, electronica and techno into their songs.

This trio, made up of Seo Taiji, Yang Hyun-suk and Lee Junomade his debut on an MBC talent show with the song Nan Arayo, perplexing the jury, who gave them the lowest ratings. However, the success of this single on radio and television was resounding, which led to the release of more songs of that style and more artists who opted for it.

It was not until 1995 when producer Lee Soo Man founded one of the companies that to this day remain a “heavyweight” in the music industry, SMEntertainment; while former Seo Taiji & Boys member Yang Hyun Suk created YG Entertainment (nineteen ninety six); followed by JYP Entertainment (1997), established by singer Park Jin Young.

These three companies were long dubbed the “Big 3” – until the success that BTS achieved with the help of BigHit Entertainment (today known as Hybe Labels)‒ and were dedicated to training the first generations of idols, in order to satisfy the demand of the Korean public to want to see younger artists.

Along this path, the group HOT was one of the first to debut in the industry, followed by others who formed the well-known “first generation of K-pop” such as Sechs Kies, SES, Fin.KL, NRG, Baby VOX, Diva, Shinhwa and god

At the beginning of the new millennium, some of the idol groups that had debuted were without activities while others like Baby Vox were successful in various regions of Asia, an example of this was their song Coincidence, which was promoted at the 2003 Soccer World Cup and which It ranked first on the Chinese music charts.

Singer SUGA washed dishes in a Los Angeles restaurant to survive. (Trafalgar/YouTube)

At the same time, other idols who launched as soloists also marked a milestone: Boathe first Korean singer to lead the Oricon chart in Japan, an equivalent to the Billboard chart but Asian and in which artists from other countries rarely manage to enter and Rainan actor and singer who gave a concert for 40 thousand people in Beijing.

Later I would start the call “second generation of K-pop”again with groups that were made up of young figures such as TVXQ (debuting in 2003), SS501 (2005), Super Junior (2005), BIGBANG (2006), as well as girl groups such as Wonder Girls (2007), Girls Generation (2007) and KARA (2007).

By 2008, South Korea was already leading the entertainment market in Asia with an annual growth rate of more than 10% in the exports of its musical and television products with K-dramas, even accounting for 68% of the music market in Japan, ahead of China (11.2%) and the United States (2.1%).

Later, more groups such as SHINee or INFINITEthe latter who managed to consolidate the record of being the first to top Billboard’s emerging artists chart in 2014 with his song Last Romeo; 2PM, EXO, 2EN1, until you reach the third generation of K-pop where new groups are included such as BTS, Seventeen, GOT7, Twice, Red Velvet, BLACKPINK, MAMAMOO, among othersuntil the current Fourth generation which are all those who debuted between 2017 and 2018 such as Stray Kids, ITZY, Ateez, Astro and more.

It is worth mentioning that a watershed that must be considered is Gangnam Style by rapper PSYa song that not only managed to break unimaginable records on musical platforms such as Youtubebut also went around the world and demonstrated that language was not a barrier to achieving success in highly competitive countries such as the American industry.

To date, the baton as the greatest exponents of K-pop is held by the group bts ‒made up of Suga, RM, Jin, Jimin, J-Hope, V and Jungkook‒, who in addition to dominating the music industry in South Korea and strengthening their fame in the rest of the world, have been named “Asia’s trend leader” by The Economist and “Artists of the Year” by TIME magazine, passing through his Grammy Award nominations and his 10 Billboard Awards.

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