Airbnb triumphed last summer with the premiere of the film Barbie. The vacation accommodation platform recreated the scenery of the famous doll’s house in the movie so that guests could enjoy the experience of being another Barbieland character. Ken took on the role of host and received his guests during a night in Barbie’s Dream House, in Malibu. After the announcement and the great success of the film, the web was filled with thousands of requests from people from all over the world, willing to fly for hours to spend a night in Barbie’s mansion.
Now, the platform has created the “Iconic” section, where there are eleven initial experiences in which users must apply to enjoy the stay, sometimes even for free. And, in true Willy Wonka style, those who want to attend must obtain a golden ticket at random. 4,000 tickets that will be effective throughout 2024 and will allow access to an experience of worth 100 dollars per guest.
It may interest you: The 5 Spanish hotels that are among the best in the world, according to the Michelin Guide
“We asked ourselves, how do we take this magic to the next level,” is how Brian Chesky, co-founder and CEO of Airbnb, explained the beginning of the idea. A concept that they wanted to merge with the company’s brand values: “Enter someone else’s worldAt its best, that’s what Airbnb does and has always been about.”
Forbes magazine was able to speak with David Stephenson, Airbnb’s global business director, who explained the company’s great desire to constantly reinvent itself: “All these events They are truly unique and emblematic. that resonate differently with customers around the world. We are expanding beyond our core business into newer areas, these iconic events show that Airbnb is more than just stays. “We can offer these incredible experiences that transcend just sleeping in a bed.”
In addition to Barbie’s house, Airbnb has already offered similar accommodations before. And the great icon of animated cinema Shrek He also offered his swamp for all those who wanted to enjoy the mud and dirt of the kingdom of Far Far Away. And even for fans of the singer Bad Bunny, who have been able to stay in the singer’s tour trailer. “We’ve had these experiences in the past, like Barbie House or Home Alone, and they really took off. Just last year, we had 4.7 million views to these classifieds. And that was before they existed as a product in their own right,” Hiroki Asai, Airbnb’s Global Director of Marketing, told Forbes.
Some of the new accommodations also include characters that will make the activity much more fun. For example, Kevin Hart will host Coramino Live Lounge, to enjoy a “VIP Night” in which there will be a tequila tasting and live performances by the best comedians of the moment. On the other hand, the singer Doja Cat invites you to an intimate experience with a private performance; and the influencer Khaby Lame will compete for an entire day in a private video game tournament in his personal loft in his hometown of Milan. Other great artists also like FEID and Bollywood star Janhvi Kapoor, also They have been encouraged to join the project. However, some of the most notable are:
It may interest you: The beautiful medieval town that is the oldest in Switzerland: it is located in the heart of the Alps and is more than 5,000 years old
- Movie night at the house Up: Airbnb has built a replica of Disney Pixar’s most special house. Those who stay will be able to blend into the story of Carl and Ellie Fredricksen, in addition to having fun on their high-altitude adventure with Russell. Located in the reddish surroundings of Abiquiú, New Mexico.
- Enjoy the world of X-Men ’97: A mimicry of one of the mutants from the new Disney+ series. The 2D animated recreation of the iconic X-Mansion can be found in the Westchester neighborhood of New York City.
- Prince’s most private life: the legendary Minneapolis house from the movie purple rain is open for the first time in its history. In it, you can enjoy exclusive songs from the singer in a studio session.
- Become a racing driver: This accommodation allows you to sleep for a night in the Ferrari Museum in a bed inspired by the very seats of racing cars, take a ride with Marc Gené, ambassador driver of the Scuderia Ferrari, and also attend the Grand Prix of Ferrari as a VIP member. Emilia Romagna.
- A very special Olympic Games: The designer of the torch and cauldron for the Paris 2024 Games, Mathieu Lehanneur, has created a very particular bedroom in the emblematic clock room of the Orsay Museum in Paris. From its terrace, you can enjoy the opening ceremony of the games on the banks of the Seine River.
- Enter from the mind of Pixar: With the imminent premiere of the sequel to Inside-Out, Disney Pixar has enabled this experience that will allow its visitors to become one of Riley’s emotions with the help of her host, Joy.
