New collaboration playfully shows how Samsung’s latest laundry features help take the stress out of doing laundry “Inside Out 2” hits theaters June 13
Dealing with dirty laundry can be overwhelming: separating colors as well as adult and children’s clothing, reading and interpreting care labels, and choosing different detergents and fabric softeners are reasons many of us generally feel frustrated. .
In a new campaign video released on May 28, Samsung illustrates how the Bespoke AI Laundry Combo™ takes the frustration out of everyday household tasks. The video was produced in collaboration with Disney and Pixar and shows characters from “Inside Out 2,” a film that hits theaters on June 13.[1].
The campaign video offers a whimsical look at the emotional rollercoaster that people can escape by choosing Samsung’s Bespoke AI Laundry Combo™, which includes features like AI EcoBubble™[2]. “Inside Out 2” introduces new emotions, including Anxiety, Shame, Boredom and Envy, as the main character, the girl Riley, turns 13 and faces her next set of challenges.
“The collaboration with Disney and Pixar’s “Inside Out 2” was refreshing because we were able to come up with new ways to tell stories,” said Jinny Jung, Vice President of Samsung Electronics. “We will continue to provide consumers with the benefits of the Bespoke AI Laundry Combo™ that help take care of their various emotions,” he added.
Launched in February, Bespoke AI Laundry Combo™ proved to be very popular in Korea: with 1,000 machines sold in the first three days after its launch, it became the first heat pump washer-dryer in the Korean market to register more than 10 thousand sales.
Bespoke AI Laundry Combo™ revolutionizes the laundry experience by combining the functions of a washer and dryer in a single machine without the need to transfer loads and saving space by up to 40%. Additionally, users can check the status of the Bespoke AI Laundry Combo™ and other SmartThings-connected appliances via AI Home. AI EcoBubble™ makes washing more efficient by optimizing the amount of bubbles and wash time in the AI Wash & Dry™ and Bedding cycles by detecting the weight, contamination level and material of the load. Meanwhile, AI Energy Mode[3] reduces energy consumption by up to 60% when washing and 30% when drying[4].
The collaboration with Disney and Pixar’s “Inside Out 2” will also include fun takeovers at key retailers globally, with point-of-sale (POS) and point-of-purchase (POP) co-branded.
As anticipation builds for “Inside Out 2” ahead of its global theatrical release on June 13, the campaign video will air on Samsung’s YouTube, Instagram, TikTok and Facebook channels.
[1]The release date of “Inside Out 2” may vary depending on the country.
[2]AI EcoBubble™ detection capabilities are available only for AI Wash & Dry™ and Bedding cycles and are based on our deep learning models trained using a predefined set of data and may generate inaccurate or incorrect results. New data sets may be introduced to our learning models from time to time to improve their accuracy.
[3]Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.
[4]Based on our own testing verified by KATRI (Korea Apparel Testing Institute). It may vary depending on the actual use environment.
