Madrid (EFE).- Taylor Swift’s concerts have boosted spending in hotels and clothing stores on her European tour, according to data provided by Mastercard Spending Pulse.
The actions in Madrid, on May 29 and 30, coincided with a 31% increase in year-on-year spending at hotels and a 35% increase at clothing stores, according to the entity, which measures in-store retail sales. and ‘online’ through all payment methods.
Increased sales in restaurants and fashion
With the arrival of hundreds of thousands of “swifties” to the Spanish capital, restaurants registered an increase in sales of 16% and establishments selling fashion accessories a rise of 19%, compared to the same period of the year former.
After the Madrid concerts, Taylor Swift continued her tour of the French city of Lyon and Edinburgh. In the first case, spending on hotels and accommodations registered an increase of 118% compared to 2023; and in the restoration the increase was 23%.
As for the Scottish capital, growth in hospitality sales was 26% and in the hotel sector, 29%.
“Taylor Swift’s tour, which kicked off in May in Europe, has generated significant economic benefits across the continent, similar to her other performances around the world,” said Natalia Lechmanova, chief economist for Europe, the Middle East and Africa at the Mastercard Economic Institute.
According to the expert, this tour by the American singer has shown that “musical events of this magnitude can be very beneficial for the local economy.”
