The pirarucú, the giant fish of the Amazon, used by fashion

The pirarucú, the giant fish of the Amazon, used by fashion
The pirarucú, the giant fish of the Amazon, used by fashion

Digital editorial news Telecinco 11/21/2023 09:34h.

The fashion industry, more sustainable thanks to pirarucúVideo: Telecinco News | Image: Getty

The fashion, one of the most polluting industries, is looking for ways to be more sustainable. We find an example in Brazil. With the fur of the pirarucúa fish Amazon of which there is overpopulationsome clothing items are being manufactured.

Pirarucu it’s called the fish huge, weighing 200 kilos. It is one of the largest animals that live in fresh water, in the lakes of the Amazon,” said Rocío Doñoro from the set of ‘Informativos Telecinco’.

They allow controlled fishing of the pirarucú

This fish “was on the verge of disappearing, but now there is Excess of population. And what they are doing is they have reached an agreement. They have allowed fishing once a year the 30th%”. In this way, he has said, “fashion is benefiting from this because in New York, the scale skin of this fish is highly valued.”

Among other garments, “with that thick pirarucú skin they are making boots, bags and wallets of all colors and they even pay 800 euros in the Big Apple for a bag made of pirarucú”

Thus, “everyone benefits: sustainable fashion, more fashionable thanks to pirarucú; And of course, the indigenous families benefit as they see how their pockets increase a little with that fishing.”

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