The bitter results of peruvian team at the beginning of a new world cup qualifying round have caused great disappointment in the fans, but also in the businessmen of the Gamarra commercial emporiumwho have seen their sales of the Peruvian team’s clothing drop significantly.
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Victoria Quiñonez, who is part of the group of Gamarra textile entrepreneursmaintains that there is a lack of motivation in the sector to produce more bicolor t-shirts given the large loss they face, due to low demand.
“We have lost more than S/20,000 in these last games because we thought that the team was going to rebound. “We continued to believe that this was going to pick up, but unfortunately there is no motivation, the fans do not come to buy,” he declared in 24 hours.
He maintained that his sales have been reduced by up to 90%, a hard blow due to the anticipated production of t-shirts. “We are preparing to have good sales in this Play off, but nothing has happened, it is not sold. We have reduced sales by 10%, (even) even less,” he pointed out to the media.
Faced with the decrease in sales and in an attempt to counteract the losses, merchants have launched a t-shirt called ‘Perúzolana’ due to its peculiar color combination between our country and Venezuela.
“Due to low sales, we have had to reinvent ourselves and we have released half Peru and half Venezuela. More Venezuelans are wearing this T-shirt whose value is 25 soles in all sizes,” said merchant Verónica Ochoa from the René gallery to RPP.
Another of the concerns and criticisms of the fans points to the high ticket prices for tomorrow’s match, Tuesday, November 20, between the Peruvian and Venezuelan teams. Prices do not go below S/120 and the most expensive ones exceed S/850.
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This terrible moment seems to have shocked the national fans who, surprisingly, have not sold out the tickets to see this match at the National Stadium.
Let us remember that a month ago and when the Peruvian team was adding defeats, the Gamarra businessmen were still hoping to sell red and white shirts, although with greater caution.
“If Peru wins a match, the expectation is that these sales will grow by at least 5%,” Susana Saldaña declared to the Andina agency. Among Paolo Guerrero’s t-shirts, they were the most requested by fans in recent weeks.
One of the biggest requests from citizens who were going to buy was the personalization of key figures such as the former coach of Peru, Ricardo Gareca to his national team shirt.
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There were also fans who were looking for polo shirts with messages alluding to Gareca’s return with messages of “Gareca returns” or “Cueva returns.”
“But we are not looking for an oversupply (of t-shirts), we are being cautious because we are in a difficult year for the country’s economy,” said the representative of the businessmen.
Gone are the times when the stalls of the Gamarra shopping emporium were full of Peruvian t-shirts. It was a context in which the national team was getting ready for the Qatar 2022 World Cup.
The textile businessman Diógenes Valverde pointed out at that time that the sale of red and white t-shirts had grown exponentially, that 30,000 t-shirts were sold daily in stores located in La Victoria.
“Confectioners throw away a polo shirt every three minutes and the printing process takes two minutes longer; That is to say, in just five minutes, a red and white polo is made,” Alva pointed out.