Paicol, Huila, candidate for best rural destination

Paicol, Huila, stands as one of the most promising destinations for Colombian rural tourism, nominated for the Best Tourism Villages 2024 program

In an effort to highlight and promote Colombia’s natural and cultural treasures, the Ministry of Commerce, Industry and Tourism has selected eight Colombian towns to compete in UN Tourism’s Best Tourism Villages 2024 program. Among these towns is Paicol, Huila, a tourist gem that captivates with its Páez River and its rich historical heritage.

Paicol’s nomination highlights its importance as a sustainable rural tourist destination, offering activities such as rafting on the Páez River and exploring its historic center, witness to important events during Colombia’s independence.

In addition to Paicol, the municipalities of Puerto Nariño, Jardín, El Cocuy, Orocue, Sesquilé, El Cairo and Murillo have also been selected for their unique natural and cultural attractions. These towns, with less than 15,000 inhabitants, have stood out for their commitment to social, environmental and economic sustainability, becoming outstanding examples of rural tourism in Colombia.


The nominees will advance their application to the UN Tourism, with the support of the Vice Ministry of Tourism, seeking to be recognized as Best Tourism Villages 2024 and access opportunities to exchange experiences and good practices at an international level.

For those towns that do not achieve the distinction, the Upgrade program will offer technical assistance and training to improve their practices in rural tourism and sustainability, demonstrating Colombia’s commitment to sustainable development and the promotion of tourism as an engine of growth in rural areas of the country. country.


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