Antioquia will export more than 300 million flowers for Mother’s Day

Antioquia will export more than 300 million flowers for Mother’s Day
Antioquia will export more than 300 million flowers for Mother’s Day


Antioquia is the second department with the most export capacity in the floriculture sector, with 27% of the 10,500 hectares planted with these crops throughout the country. Therefore, Mother’s Day is a crucial date for the export of flowers, As the motto of the Colombian Association of Flower Exporters says, they will bring feelings to 94 countries around the world with Colombian products.

For Antioquia, flowers are its second export product, after gold, mainly marketing species such as chrysanthemums and hydrangeas. The United States, a country that in 2023 represented 77% in value, followed by the United Kingdom (3.6%), Canada (3%), Japan (3%), the Netherlands (2%), as well as other destinations.

“Here in Antioquia the Pico de la Madre is practically three or four times more than that of San Valentín, precisely because of the great variety and production of flowers that there is in the department of Antioquia. Not only pompoms, chrysanthemums, hydrangeas, foliage, sunflowers, which are included in the bouquet as a very special addition. This is what allows floriculture to penetrate those important international markets for Mother’s Day,” said Marcos Ossa, director of the Colombian Association of Flower Exporters (Asocolflores).

Also read: Laboratory-produced flowers reach international markets for Valentine’s Day

The Petal Plan

To make it possible to export the stems to other parts of the world, various authorities work together to ensure that the process is developed efficiently. This is why the Pétalo Plan was created in 2006, which aims to support mobility, ensure the flow of cargo, and prevent illegal acts, especially those related to pollution and the theft of flowers, thinking about the safety of people, ensuring the effectiveness of the processes, taking care of the planet, and guaranteeing the quality of Colombian flowers.

In this way, Asocolflores has led joint work with the ministries of Agriculture, Commerce and Transport, the National Police, the ICA, the Dian, the Civil Aeronautics, the Dimar, the Supertransporte, local authorities and other actors in the chain to guarantee the export operation of the sector.

Exporting feelings

In Antioquia, most of the flower farms are located in Eastern Antioquia, which from their cultivation process are responsible for guaranteeing the best quality and condition for each of the cut stems that are subsequently passed to be packaged and stored in cellars with temperatures between 2 and 8 degrees Celsius, This is to help them not wither and reach points of sale in other parts of the world in perfect condition.

“If we ask ourselves how long it takes for a flower to leave the crop and reach a vase in the United States, for example, on average it can be more or less 3 days, if it is transported by plane; to make a valuable promise that the flower lasts at least 10 days in a vase. If we talk about maritime exports, which is 8% of total exports, we are talking about 3 to 4 days from when the crop leaves until it reaches a ship and in transit it can be 21 days until it reaches the final destination or even a little more,” added Maria Carolina Pantoja Rojas, director of Economy and Logistics at Asocolflores.

Also read: Export of Colombian flowers reached the highest figure in its history

This export process can take place by air or sea, which, through its safety and quality controls, guarantee the transportation and quality of the product, which in this case, requires total restraint.

The José María Córdova Airport is the second air terminal in the country, so they are preparing to move around 12 thousand tons during this Mother’s Day season, which runs from April 15 to May 8, and have, in turn, the growth in operations with an increase of close to 10% compared to 2023.

LATAM is one of the airlines that joins the challenge and hopes to transport around 45 million stems of the 350 million estimated for export, covering 15% of the total operation, through its specialized flora of 20 planes. freighters that promise that throughout transportation, logistics is focused on safeguarding the freshness and quality of the flowers, maintaining the cold chain from origin to final destination.

This way, Colombia hopes to export 50 thousand tons of flowers and exceed the 2.3 billion dollars obtained in last year’s exports.

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