The 42nd International Tourism Fair, FitCuba 2024, begins today in Jardines del Rey, dedicated to Latin America and the Caribbean; an area that, in the words of Gustavo Santos, regional director of UN Tourism, could be a larger multi-destination area.
In statements to the press, the official highlighted that this is a market of 500,000,000 people in which connectivity must continue to be stimulated, an aspect in which Cuba works, and that will be reflected, both in the number of visitors that arrives to the Island as in the development of the country.
He highlighted that, with its participation in FitCuba 2024, UN Tourism shows its support for this event, considered the most important professional event in the Cuban tourism industry.
Santos highlighted that tourism is a fundamental tool for the economic growth of countries, in compliance with the 2030 Agenda; First, because it represents an activity whose resources are natural and/or cultural, as a factor of sustainability and preservation. Second, because it is one of the productive activities that is most supported by the strategic objectives of the United Nations.
He added that the organization he represents promotes accessible tourism, and works to prepare infrastructure and services “not only as a moral fact, but also as an economic fact.”
FitCuba 2024 will present a varied range of business opportunities in Cuba and the potential of the sector to tour operators, travel agencies, hoteliers, suppliers and related professionals.
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