Luciano Benjamín, creator of Only in Córdobatalked with The voice after having reached (and surpassed) 600,000 followers with their social media profiles. “The truth is that I am very happy, very proud to have reached and surpassed this number of 600,000 followers on the different social networks of Only in Córdoba which today can be found on Facebook, on Instagram, on TikTok, Threads, on Twitter,” he says.
“Almost 90 percent of my followers are from the province of Córdoba, according to statistics, and beyond the followers, being able to position Córdoba culturally and our Cordobanism for us and outside is beautiful,” he acknowledges.
–What criteria do you have when selecting the content that is disseminated on the networks?
–As a communicator, responsibilities have to do precisely with what is uploaded, and what is not. From Only in Córdoba I do not publish photos or videos related to violence or accidents, because in that accident a person may have died, fights, drunk people, drugged people who may be under some type of treatment, or not, and who may have some type of treatment in the future. family or work problem. The account is not created with the purpose of harming anyone or causing embarrassment, which has also happened to me many times, especially with parades. And one last point has to do with minors. I do not upload photos or videos, unless the minor is supposed to be very far away and the face cannot be defined and he is not the main actor. If we go to the case of the workshop child, which I see today in different advertisements and under an exposure that seems excessive to me, it has to do with that. These are the types of issues that I prefer to preserve and be responsible when publishing. And on the other hand, of course, there is also the filter of what is humor and what is not so funny or humorous. I distribute photos and videos according to perhaps the day or the theme of the moment.
–What is the particular case of the superheroes and characters that appear in the posts?
–Both the superheroes and the characters that have been part of the viral Only in Córdoba, I have always given them a lot of dissemination, not only because they mark a trend, a difference, seeing them dressed in costumes touring the cities, touring the city of Córdoba, or doing sketches, as is the case of The Simpsons, or El Chapulín and La Mona , cleaning cars, but also for the solidarity work represented by several of them, such as Batman Córdoba, Batgirl, Spider-Man, Captain America, Flash, there is Robin too. This has made it possible to make visible sketches, solidarity activities, and the cultural issue of Córdoba.
–What was it like getting everyone together to celebrate 600 thousand followers?
–And the truth is that when I raised my hand and said ‘guys, we reached 600,000 followers, come, let’s make a video, let’s eat the loins, let’s get to know each other and have a good time’, but they didn’t even hesitate. I called them on a Monday, we found a day and recorded on Wednesday of last week with photos, videos and with the best vibes. We did it in this case at my house.
–And the celebration also led to a prize for the followers…
–That’s right, we are going to do a raffle for 60 bottles of Fernet Benay, which is a Fernet made in Traslasierras since 1996, it is from a family business and is 100% from Córdoba, so I thought it was good to do a raffle. of these characteristics and well, the boys caught on.
–Do you have new projects linked to the account in mind?
–One of the challenges that I had set for myself, in the short term, was the possibility, or the intention, of making a television program to be able to reach with all this material that I have, we are talking about more than 5,000 files between photos and videos, for those who are precisely outside of social networks. Or it has practically no presence.
“Having all this information compiled, separated by neighborhoods, separated by themes and being able to make a half-hour program to show all this, weekly, I think it would be great. And not only because of the content, but because many times there are many stories behind that viral. That is, where it was located, why and what happened before, or what happened after. I have all this first-hand information, which is generally the author of that photo or video, it seems to me that it would be a very nice content to be able to share with all those people who today are not part of social networks. On the other hand, I would like to use the brand to create a beer, a fernet or some type of product that is truly representative of us,” he says.
