How many visitors arrived in 2023?

How many visitors arrived in 2023?
How many visitors arrived in 2023?

Visit Orlando, the Official Tourism Association of Orlando, announced that the destination welcomed 6.13 million international visitors in 2023, an increase of 25
percent compared to the 2022 numbers.

Canada remains Orlando’s top international market, with more than 1.2 million visitors traveling to Orlando in 2023, the highest number from this country in Orlando’s history.

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“We saw solid increases in all of our major international markets, which include Brazil, Colombia and Mexico” commented Casandra Matej, president and CEO of Visit Orlando.

He added: “Orlando’s international growth is a testament to the uniqueness of our “Incredibly Real” destination, the support of our business partners in the tourism sector and our emphasis on strategic marketing initiatives to drive visitation from our key markets. .

The numbers of international visits 2023 represent 94 percent of pre-pandemic (2019) levels, with Canada, the United Kingdom and Brazil remaining the three main international origin markets for Orlando. Mexico and Colombia follow them in relevance.

These are the countries from which the most tourists come to Orlando, Florida (2023 vs. 2019):

  • Canada: 1,256,000 (46 percent) – all-time visitor record
  • United Kingdom: 877,000 (8 percent)
  • Brazil: 696,000 (21 percent)
  • Mexico: 432,000 (10 percent)
  • Colombia: 302,000 (5 percent)

Visit Orlando shared this week the 2023 international visitation figures as part of the US Travel Association’s IPWknown as the ‘Super Bowl of the travel industry’, attracting travel and media buyers from more than 60 countries.

Total visitation figures will be revealed at the end of May, including figures for home leisure and group business.



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