Leaders from 20 countries analyze sustainable and regenerative tourism

Leaders from 20 countries analyze sustainable and regenerative tourism
Leaders from 20 countries analyze sustainable and regenerative tourism

All opinions, experiences and knowledge will contribute to the strategies that help position Santa Marta as the destination with the greatest references in sustainable tourism at a national and international level.

BY
EDGAR
TATIS WAR

Santa Marta is the epicenter today of the presence of leaders, experts and representatives from 20 countries who attend the first Latin American and Caribbean Summit of the GSTC where sustainable and regenerative tourism will be analyzed.

From today until Wednesday, May 29, the convention center of the Irotama Resort hotel welcomes, starting at 7:00 am, the Swiss Ambassador to Colombia, Eric Mayoraz, the director of the Office of Economic Development and Healthy Ecosystems of USAID Colombia, Jessica Rosen; to the Minister of Commerce, Industry and Tourism of Colombia, Germán Umaña, among other personalities.

At 8:45 am it is planned to open this Summit with welcoming words by the mayor of Santa Marta, Carlos Pinedo Cuello in the company of some of his officials, followed by the Vice Minister of Tourism, Arturo Bravo, who will make the presentation. of the academic agenda, context and objectives of the Summit.

According to the schedule, at 10:30 am the Conversation “Sustainable and regenerative tourism: reality, trends and experiences” will be held with the participation of Camila Zedendahl, from Switzerland, CEO of the Royal Djungarden Society together with the professor and project manager of tourism at the University of Lucerne, Fabián Weber and the vice minister of Tourism of Colombia, Arturo Bravo. The moderator is Julián Guerrero, director of the USAID Nature Destination Program. At 11:30 am Swisscontact country director Mary Amalia Vásquez will share her views from territorial governance.

In the afternoon, the first workshop “Conservation, climate change and tourism” focused on Colombia is planned with work tables in the Lagos room under the technical coordination of Fabio Arjona, executive director of Conservation International Colombia and Ricardo Lozano, director of People & Earth Institute and former Minister of the Environment of Colombia.

Finally, the first day closes with a space on the beach and the presentation of “Colombia, the country of beauty” by the Vice Ministry of Tourism and ProColombia, followed by José Manuel Sauna from the Kogui indigenous community who will welcome the national and international delegations.

The Minister of Commerce, Industry and Tourism, Germán Umaña, celebrated that “Santa Marta has been chosen as the venue for the first meeting that the Global Sustainable Tourism Council decides to hold in Latin America. It means that Colombia, the country of beauty, leads sustainable tourism initiatives in the region, being one of the few countries that implements a public policy in this matter and to demonstrate that it is possible to make tourism an alternative for the economic transition. and the protection of nature.”

The Ministry of Commerce, Industry and Tourism will invest around $650 million through Fontur, and it also seeks, through shared experiences, to strengthen the implementation of the country’s Sustainable Tourism Policy with actions such as the development of a Climate Action Plan in Tourism and the signing of the Glasgow declaration, which proposes that the sector reduce emissions by half by 2030 and reach net zero as soon as possible and before 2050.

It is worth noting that the Global Sustainable Tourism Council (GSTC) is the entity in charge of managing global sustainability standards, and that, in turn, they act as global accreditation bodies. In addition to the organizations mentioned above, there will be support from the USAID Nature Destination Program; the Most Competitive Colombia Program, a joint collaboration between the Swiss embassy in Colombia, Swisscontact and the District Mayor’s Office of Santa Marta that will be part of this important academic agenda that puts this capital on the world’s radar.

The initiative is joined by the hotel and tourism sector, as well as leaders who will share opinions, experiences and knowledge for the creation of strategies that help position Santa Marta as the destination with the greatest references in sustainable tourism at a national and international level.

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