What Brazilians who ski in Neuquén are like and what they spend on

What Brazilians who ski in Neuquén are like and what they spend on
What Brazilians who ski in Neuquén are like and what they spend on

In April, the Province participated in the WTM Latin America Fair in São Paulo, Brazil, a tourism event where all the country’s destinations come together to present their entire offer to the Brazilian market. The Neuquén delegation offered the main Brazilian operators each of the products associated with snow in cities such as San Martín de los Andes, Villa La Angostura, Caviahue, Villa Traful and Junín de los Andes, in addition to identity products such as gastronomy, the wines, dinosaurs and each of the options to discover in the Brazilian market that the province has.

“The Brazilian tourist is one of the most anticipated in the ski centers and snow parks that operate in Argentina. At this time of year, three out of every four foreign visitors are Brazilian and according to a projection by the Ministry of Tourism of the Nation, it is estimated that more than 1.5 million tourists from the neighboring country will enjoy the 2024 season,” says a report from the fintech company KamiPay.

Although the presence of Brazilian tourists is not new in Neuquén, and even motivated the maintenance of air frequencies between San Pablo and the Chapelco airport, in San Martín de los Andes, there is a change in the consumption habits of skiers. from Brazil, which quickly adapted to the use of virtual wallets.

How Brazilians spend in Neuquén

“Their consumption habits have been radically modified in recent years by Pix, the revolutionary payment system launched by the Central Bank of Brazil incorporated by all actors in the financial ecosystem, which is instant, free, secure, available at all times in anywhere in the country and very convenient since it eliminates the need to use cash, cards or checks, which are not as practical as paying via mobile phone,” they explained from KamiPay.

The fintech gave more details about the profile of Brazilian tourists who come to ski in the area. “Brazilians are born researchers, they appreciate savings and beyond the fact that those who travel to the snow have high purchasing power, they still look for competitive prices and value that the total amount appears already converted to their currency, the real,” they noted.

And they added: “While the majority of Brazilians look for competitive prices, an analysis of payments processed by kamiPay identified impulse purchasing tendencies when they are in Argentina in some specific categories such as alcoholic beverages (especially wines), gastronomy, regional products and ski-related services, when they discover that they are not limited by carrying cash and can pay with Pix as if they were at home.

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While the Pix system is gaining ground in Brazil, since it is estimated that 160 million transactions were made with this modality in May alone, it is also expected that its use will extend to Argentina when visiting ski centers. “100% of Brazilian outbound tourism is a user of the Pix system and will use it whenever they can because it is exempt from the IOF, the Financial Operations Tax that taxes all foreign transactions with credit and debit cards at 5%. and to withdraw cash from ATMs abroad, generating additional savings,” they explained.

“In just three years, Pix became the country’s favorite form of payment, replacing cash and even challenging the dominance of debit and credit cards,” indicated the fintech, which offers solutions to Argentine operators to be able to collect payments. with the Pix system and receive dollars in digital format without paying commissions.

The expectation for the arrival of Brazilians, and even Uruguayan and Chilean tourists, seeks to compensate for the drop in demand that tour operators anticipate from Argentine travelers. According to reports, the suspension of the PreViaje program and the loss of this season’s real salary could mark a decline compared to previous winters, which is why the Ministry of Tourism of Neuquén is looking for strategies to sustain reservation levels similar to those of the last year, when an average occupancy of 63% was recorded, with peaks of 83% on specific dates.

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