Colombia will be the ‘first guest country’ of Madrid LGBTIQ+ Pride in 2024

Colombia will be the ‘first guest country’ of Madrid LGBTIQ+ Pride in 2024
Colombia will be the ‘first guest country’ of Madrid LGBTIQ+ Pride in 2024

Colombia will be the “first guest country” of the LGBTIQ+ Pride of Madrid (MADO)“one of the most important events in Europe that celebrates equality and diversity,” announced this Wednesday ProColombia, the government entity that promotes investment and tourism in the country.

In a statement sent to EFE, the organization explains that it is “the first time there will be a guest country” in this event that “will be the showcase to show Colombia before an expected attendance of more than two million people.”

MADO 2024 will take place from Next June 28 to July 7 to celebrate, debate and show the diversity of this group and the central event will be the demonstration on Saturday the 6th. Carmen Caballero, president of ProColombia, welcomed the invitation and assured that “it is a very important opportunity to continue promoting the country of beauty, a destination that is fashionable”.

“Colombia is seeing itself as a interesting destination for the LGTBIQ+ community, is also recording historic figures in the arrival of international travelers. We are sure that the country’s participation in this event will be a very important and strategic vehicle to continue promoting our territory as a must-visit destination,” the statement says.

Juan Carlos Alonso, coordinator of MADO 2024, clarifies in the note that “the visibility that Colombia has given to diversity and inclusion has made the country have more presence and strength in the streets of Madrid.”

“The offer Colombia’s tourism sector has been strengthened with the progress in the rights achieved in recent years. The greatest motivations for the group to choose a destination are the legal framework, the laws that guarantee LGBTIQ+ rights and respect for human rights. As well as effective and real measures against hate speech and crimes,” the note indicates.

As a guest country, Colombia will have a prominent presence in different spaces of the event, including banners and screens in all stages, dissemination of the country’s tourist offer on the official event page as well as digital campaigns and social networks.

Additionally, on July 6, Colombia will participate in the central Pride march with the float ‘Colombia, the country of beauty’, a space that will feature Colombian artists. Colombia, as a destination, will also be presented to tour operators and strategic audiences, reports ProColombia.

The country closed 2023 with the entry of 6 million international travelers, which meant a 27.5% increase compared to 2022, “the best year in history”, according to the entity, which highlighted that “in terms of air connectivity, “Colombia has 28 international airlines that connect 11 destinations with 51 international cities in 28 countries.”


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