GHL Hoteles new manager of the emblematic Irotama

GHL Hoteles new manager of the emblematic Irotama
GHL Hoteles new manager of the emblematic Irotama

GHL Hoteles will assume the operation of the Irotama Resort Hotel, consolidating its presence in the Colombian Caribbean region.

The Colombian hotel holding company GHL will begin with a strategic plan to strengthen the infrastructure of the Irotama Resort Hotel, and thus enhance the services it offers to guests and its consolidation in the Caribbean region.

Irotama was founded 60 years ago by Mr. Héctor Díaz Beltrán. This hotel contains all the magic and charm of a luxury resort in the Caribbean, it is surrounded by nature on a kilometer of beach. To stay at the forefront of the quality and service standards that a luxury hotel must have at this time, it is prepared to be part of GHL Hotels for 15 years.

This decision has not been taken lightly and after an exhaustive selection process, the GHL holding was chosen because it meets all the essential characteristics. Héctor Mario Díaz, President and CEO of Irotama, expressed his satisfaction with this new chapter that is starting.

“After a rigorous process started in January 2023 to select the most suitable operator, we confirm that GHL meets all the essential characteristics to carry out this initiative. We are convinced that your commitment to preserving the essence of Irotama, along with your vision to further enhance our legacy and your experience operating hotels, is the best decision for the future of the resort, the team that became family, and the city”

GHL Hotels and its history

On the other hand, it is worth highlighting that GHL is a Colombian company, owner and professional operator of hotels, with 60 years of history, founded by GL Inversiones and with presence in several countries in South and Central America, whose majority stake was recently acquired by Advent International. has bet on the Irotama Resort Hotel as a strengthening strategy, driven by its shareholders.

This company seeks to strengthen its presence in Colombia and the region, optimizing operations and generating greater value for hotel owners, guests and employees, which is why Mauricio Ramírez, President of GHL, assured that “it is an honor for GHL arrive at Irotama and contribute our experience and value offer focused on providing excellent service and experiences to guests.

We are committed not only to protecting the legacy of more than half a century of history, but also to driving the growth and continuous improvement of the hotel. We are sure that this is the beginning of what we hope will be a future of great achievements for tourism in the city, Magdalena and the Caribbean.”

Likewise, GHL assumes this commitment with the certainty that the transition will be beneficial for everyone: employees, guests, owners of aparthotels that are part of the Irotama complex, suppliers and the local community in general.

SEE: What is the relationship between the United States and Magdalena tourism?

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