The primathon It is a strategy promoted by Fenalco in conjunction with the Mayor’s Office of Medellín and the Government of Antioquia in order to take advantage of the payment of the mid-year bonus to generate a positive impact on commerce and increase sales..
That is why From the merchants’ union they asked their associates to have a special day of discounts this weekend so that people are motivated to invest their premium.
“With this union and with this teamwork, well It will be reflected in the coming months. I am sure that we will improve those trade indicators, which in the end are not just numbers, they are a lot of families, a lot of dreams, a lot of companies that are there pushing for this region to move forward.“said María José Bernal Gaviria, Executive Director of Fenalco Antioquia.
For now More than 320 brands in the department have joined the initiative, so they expect an increase in sales of at least 20% during this holiday weekend..
On the other hand, and regarding the payment of the bonus, General Óscar Andrés Lamprea Pinzón, commander of the Metropolitan Police, stated that There is a theft prevention plan prepared with more than 200 officers at 80 different points in the city..
“If you identify strange elements in the ATMs, elements that are not part of, say, the electronic ATM, immediately inform the emergency lines. 123 of the National Police,” said General Lamprea.
Finally, the authorities recommended not telling anyone about the money movements you are going to make and if it is possible to prioritize the use of electronic means for transactions.
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