The government of La Rioja identified tourism as a key axis of public policy, betting on the development and promotion of this activityIn collaboration with the private sector, the program was launched “Move around La Rioja”which seeks to encourage tourism activity in the province through attractive benefits such as discounts and refunds.
“Get around La Rioja” offers tourists various benefits designed to encourage the consumption of tourist services in the region. The program motivates tourism demand and builds visitor loyalty, promoting the development of innovative experiences in the private sector, which generates competitive advantages. It also contributes to reducing the seasonality of the destination and enhancing the high season, providing the tourism sector with a uniform and federal dissemination tool. In addition, it promotes the formalization of the sector, contributing to the growth of the tourism plant and promoting internal tourism, allowing the local community to also take advantage of the benefits.
The official website of the program, www.movete.larioja.gob.ar, registered more than 35 thousand visits, with a daily average of more than 1,600. Most of these visits They come from Buenos Aires, Córdoba, Rosario, Salta, La Rioja and Tucumán. To date, more than 420 invoices have been uploaded to the platform and more than 350 points have been redeemed in sectors such as gastronomy, excursions and accommodation.. In addition, more than 80 different experiences are offered on the web and 780 discount codes were generated for long-distance transportation.
“Movete por La Rioja” offers several benefits to those who decide to visit the province. Tourists can receive a refund of 50% of the amount of their purchases in points that can be exchanged for tourist services such as excursions, meals, regional products and accommodation, with a maximum refund of 100,000 points.. There is also up to a 50% discount on long-distance bus tickets to La Rioja, in companies such as General Urquiza, Chevallier and Flecha Bus, and a 3×2 promotion in accommodation, where when you reserve three nights you only pay for two.
Transportation benefits were also welcomed, with a notable participation of residents from various provinces, especially from Buenos Aires, Córdoba, Salta, Santa Fe, Mendoza, San Juan, Catamarca, Tucumán, Jujuy and Entre Ríos. With these initiatives, “Movete por La Rioja” not only seeks to boost the local economy through tourism, but also position La Rioja as an attractive and accessible destination for all.
