FS Design and Innovation Awards 2024: awards ceremony

A good dose of craftsmanship, a good design background and a few notes of innovation. It is the master formula of the Fuera de Serie Design and Innovation Awards 2024 of which we delivered yesterday afternoon, July 2, there could not be a better closing to the season of events on the way to the (more than earned) vacations.

As he rightly pointed out Sandra Fernandezthe magazine’s coordinator, we have had an exceptional jury, few things escape the radar of these professionals with whose collaboration we have counted on one more edition. They are truly extraordinary. Namely: Mario Ruiz, designer and National Design Award winner; Álvaro Matías, director of Madrid Design Festival; Teresa Herrero, journalist and creator of the specialized website Teresa Herrero Living; Elena Goded and Mariajo Díez, president and vice president of SaCo (Society of Contemporary Crafts); and Ana Luengo, landscaper, Citerea studio.

Her flair and professionalism have produced a group of winners as diverse as they are overflowing with talent. The presenter of the event, Elena Salamancajournalist from Antena3 Noticias. “As you can see, I’ve dressed in designer clothes,” she joked in reference to the spectacular Fely Campo blouse she wore.

Antena3 journalist Elena Salamanca, presenter of the event, and Sandra Fernández, coordinator of Fuera de Serie.

The awards ceremony, which took place at Warehouse@TheHClub in Madrid thanks to the sponsorship of Range Rover and El Águila Beerstarted as we like at Fuera de Serie, with artisan mastery. The Textile category was won by Triangles tablecloth from Iloema, which reproduces stitch by stitch the geometry of the artist Antonio Ballester Moreno. The award was presented by Elena Goded and Mariajo Díez, president and vice president of SACO, and collected by Teresa Muñoz-Rojas and Silvia Delgado de Torres, who from the lectern praised the rich craftsmanship of Spain and its desire to attract new talents to learn these trades. “We would like to mention the embroiderers of Herreruela de Oropesa and Torrijo in Toledo for their dedication and talent. Without Antonio, Raquel, the Fidelas, Mari Carmen and Ana we would not be here today.”

They, like the rest of the winners, received as a trophy an original print of the illustrator Ana Jarén who has interpreted the winning projects with her beautiful aesthetics, an original award that surprised (and excited) its recipients. Jarén herself was in charge of presenting the Lighting Award for some wonderful lamps. Land, sea and air by Hector Serrano for Faro BarcelonaInspired by natural motifs and printed in 3D with recycled and recyclable materials, they are an example of circularity without neglecting aesthetics. Serrano himself praised the lighting firm’s courage in supporting his project in his thanks. “3D printing at an industrial level is still in its infancy and it is not easy for a company to take this risk as Mar López did. Those who are parents like me know that you cannot choose which is your favourite child; nor can designers choose between projects, although this one is.” And he concluded with a thought-provoking reflection: “Nature does not generate any waste, we should learn from it.”

One of the designs that most strongly convinced the jury this edition was Door by Omayra Maymó for Omelette Editions in the Furniture category. And no wonder. It’s a brutal armchair. Round, stripped of the unnecessary, the essential. After receiving her artistic recreation from our jury member Teresa Herrero, Maymó thanked the firm for their recognition and support. “It’s a project that I’m very fond of. Omelette is the first Spanish company that trusted me when I decided to return from Denmark and leave architecture to dedicate myself to furniture design.”

As a trophy, the winners received an original illustration of their project signed by Ana Jarén.

Things got “serious” with the next award. Elena Salamanca was busy explaining the particularities of the fabric developed by Sauleda thanks to which their awnings purify the air. Albert Ferrer, who collected the award, passed the “examination” of nanoparticles, UVA rays and photocatalysis. Jokes aside, this development so in tune with the demands of current sustainability and well-being was worthy of the Innovation award presented by the landscaper Ana Luengo. Ferrer stressed precisely the value of a company with 125 years of history having opted “to go further and that is possible thanks to innovation. I want to thank you for making you aware of these industrial processes that we want to contribute.”

The two members of the creative duo were very happy (“my legs are shaking” she admitted). EliurpiEli Urpí and Nacho Umpiérrez, to whom I had the pleasure of presenting the award. They come from their workshop in the centre of Barcelona where they create spectacular hats, sculptural objects and, more recently, also lamps. They cannot resist wood or Valencian lattice and in many cases they not only design the shape, but also the way of making them. Reasons why the jury has awarded them in handicraftFrom the podium, Urpí thanked the award among friendly faces, as she herself acknowledged. “We were very excited when they called us, and even more so to be here today. We are not much of a talker, we just want to thank you from the bottom of our hearts, this is the best thing that could have happened to us.”

Almost the next best thing that could happen to us is to enjoy a few days this summer in the Portlligat cove in Cadaqués. Not a bad plan, of course. Another of the milestones of the FS Design and Innovation Awards 2024 is located there: the WeCamp project, winner of the 2024 awards ceremony. Hotel. Under the direction of Sandra Tarruella and with a complete team of construction and landscaping experts behind her, this disused campsite has become a highly desirable destination. The relaxing environment permeates the accommodation and common areas through the off-white colour to give it freshness and the ceramic pieces. This was confirmed by Tarruella after receiving the award from Mario Ruiz.

Sandra Tarruella, winner of the Hotel category by WeCamp, with Mario Ruiz who presented her with the award.

The next to collect the award were the trio formed by Marta Alonso, Imanol Calderón and Kwenya Carreira. The first two make up Mayice Studio: If you don’t have them listed, you should, look for their lamps for example. The third one is a partner of Sportya point of sale for up to 75 high-end brands, the kind that Beckham and Rosalía like (not just a figure of speech, they’ve been there to see what’s in fashion). The work of stripping the space (former workshop) to leave it raw and turn it into the store The coolest project is the winning project of this edition. “It is a gift to work with people with such sensitivity, who see what is going to happen. It is a place where fashion is talked about, as well as culture, music, design…”, explained Alonso after receiving the print from Álvaro Matías, a member of the jury. “We are romantics who consider it essential that the shops do not disappear because they awaken senses such as touch, smell…”. Being as beautiful as this one, neither do we.

One of the most exciting moments of the afternoon came with the words of Ramón Cobo who received the award from the hands of the business director of Expansión, Chary Serrano. Cobo is the leader of a movement to restore the dignity of wool and its trades at the head of Wooldreamersa family business in Mota del Cuervo that has put the looms back into operation and is committed to revaluing what for farmers today is little more than waste. The jury has awarded the initiative in the category of Sustainabilitya word that Cobo admitted makes one dizzy. “We started this to revive what my grandfather told us, the honesty of this work, the respect for what is ours and for our people. A trade that for centuries has built the landscape of Spain and that modern society, which includes me, has destroyed in a few decades.” He claims wool as a raw material in the face of the huge consumption of synthetic fibres that has led to shepherds discarding wool as waste on the way to the landfill. “What we want, a bit like Don Quixote, is for you to look at wool with different eyes,” he concluded.

Another of the unique projects that have won the prize in this edition is the recovery of a typology that has fallen into disuse: the house-workshop. The one carried out for a ceramicist from Barcelona by the studio of Marcos Catalan and Marta Garcia Orte It is a wonder that invites you to enter and not want to leave. In the house flooded by the light that radiates from the patio, neutral tones, austerity of materials and, as it could not be otherwise, ceramics dominate. The ceramist’s production conquers the domestic space in an example of perfect integration that has won in the category of living place. In his words of thanks after receiving the award from Sergio Cobos, General Director of Advertising at Unidad Editorial, García Orte pointed precisely in this regard. “It is an austere and essential work in times of excess. We believe that luxury is light, space and natural materials.”

To round off the evening Range Roverthe event’s sponsor, wanted to honour one of the great names in Spanish architecture with the greatest international appeal: Fran Silvestre. Recognizable by his geometric buildings dominated by white, he made an analogy between his field and that of the automotive industry. “We are involved in several projects where we focus on two things: on the one hand, improving precision, which is very clear in the automotive world. And perhaps a more important objective is to democratize architecture.”

Marta Alonso and Imanol Calderón, Mayice Studio, arriving at the event in a Range Rover.
El Águila beer, sponsor brand of the event.
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