Starbucks Argentina celebrates the 4th edition of the Ads For Good initiative – Sitemarca

Starbucks Argentina celebrates the 4th edition of the Ads For Good initiative – Sitemarca
Starbucks Argentina celebrates the 4th edition of the Ads For Good initiative – Sitemarca

Starbucks Argentina celebrates the 4th edition of the Ads For Good initiative

For the first time, an open invitation has been extended to the general public to participate in the Ads For Good initiative. Ads For Good is the name of the exhibition of creative pieces created by agencies and graphic designers from Argentina, Chile, Paraguay, Uruguay and Colombia, now including the participation of Starbucks customers and followers.

The exhibition aims to highlight talent and creativity as tools to raise awareness and encourage conversations that contribute to building a better society.

Starbucks Argentina, managed by licensed retail operator Alsea, inaugurates the fourth edition of the Ads For Good campaign, marking a milestone in its ongoing commitment to inclusion and non-discrimination. Stores were transformed into spaces for creative expression, hosting a series of traveling exhibits that inspired and connected with its customers through powerful messages and meaningful art.

Since Wednesday, June 26, the pieces have been available to the public through a virtual gallery. In addition, a selection of 16 advertising pieces selected by the brand were physically exhibited, paying tribute to those who contributed with their creativity and commitment to the community, inviting reflection on these issues.

The initiative was carried out within the framework of Pride Month, which seeks to guarantee a discrimination-free space for partners (employees), clients and communities. The exhibition aims to establish guidelines that promote a culture of respect for diversity, labor equality and non-discrimination, ensuring the recognition of all, fostering a more inclusive and diverse environment, as a long-term ally and defender of the LGBTQI+ community.

“We made an open call to agencies and institutions, as we have done in previous years, but in this edition we decided to open a space for the entire Starbucks community to participate. We seek to encourage the entire community to reflect on these important social issues through creativity. Under the concept of ‘Pride in Everyday’, we want to leave a mark of integrity among our partners, customers and communities,” said María José Ugalde, Human Resources Manager for Starbucks Argentina, Chile, Colombia, Paraguay and Uruguay.

For the second consecutive year, the initiative is exhibited through its virtual gallery, showing more than
70 pieces, thanks to the participation of numerous people, agencies and institutions. This unique virtual experience invites us to continue reflecting from our mobile devices, allowing viewers the possibility of appreciating the creativity of different countries with a single click on the following link https://starbucksadsforgood.icreatelabs.studio/?2024

“We are very pleased to have added new markets to this initiative. We would like to thank those who contributed to the fourth edition of Ads For Good for their valuable input and strong sense of community. Thanks to their support, we are advancing awareness about the importance of diversity and inclusion to build a better society together,” said Soledad Fantuzzi, marketing manager for Starbucks Argentina, Chile, Colombia, Paraguay and Uruguay.

 
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