SIGNIFY joins the Mercedes-AMG PETRONAS Formula 1 team as a new sponsor

SIGNIFY joins the Mercedes-AMG PETRONAS Formula 1 team as a new sponsor
SIGNIFY joins the Mercedes-AMG PETRONAS Formula 1 team as a new sponsor

SIGNIFY has announced that it will join the Mercedes-AMG PETRONAS F1 Team as a new sponsor. According to the company, this move will strengthen its presence in the global sporting arena, as well as sharing values ​​and experiences related to innovation and sustainability, which are fundamental pillars of the vision of both organisations.

This is not the first time that the company has entered the world of Formula 1. Signify lighting technology already lights up night circuits in Singapore and Las Vegas. The new collaboration aims to merge Signify’s expertise in advanced lighting technologies with the high-performance operations of Mercedes-AMG PETRONAS, thereby promoting a greener and more efficient environment on and off the track.

“We are proud to partner with Mercedes-AMG PETRONAS F1 Team, a team that is determined to lead both on and off the track. We share a passion for responsible innovation to drive progress across our industries and beyond. Our commitment to acting responsibly will lead us to develop transformative and disruptive new technologies that elevate performance for the benefit of people and the planet. We are excited to have the opportunity to support Mercedes-AMG PETRONAS F1 Team’s winning goal, delivering human-centric lighting innovations that can enhance team performance. We are honoured to associate our brands with one of the strongest in the world and deliver unforgettable racing experiences for fans, both on track, watching and playing at home. With the start of the sponsorship, I am looking forward to seeing this collaboration grow.” said Signify CEO Eric Rondolat.

For its part, Toto Wolff, Team Principal and CEO of Mercedes-AMG PETRONAS F1 Team, commented: “Innovation and performance are at the heart of everything we do. We are also conscious of our broader social responsibilities and therefore embed sustainability in every action. Partnering with Signify is an exciting step that will help us make further progress in both areas. Their world-leading lighting technology already powers several night races and their pioneering commitment to climate action is inspiring. We look forward to working together to establish synergies in this area and supporting our ambition to become one of the most sustainable sports teams in the world. We also believe that wellbeing is closely linked to performance. Signify’s lighting technology and innovation will ensure optimal conditions for our team members and we are excited to explore how we can further optimise these opportunities.”

Finally, Richard Sanders, Chief Commercial Officer of Mercedes-AMG PETRONAS F1 Team, added: “We are delighted to welcome Signify to our sponsor family. We are privileged to collaborate with some of the most innovative companies in the world, so adding another world-leading company, such as Signify, to our sponsor ecosystem is fantastic. We are excited to partner with them through their innovative technology and commitment to sustainability. Together, we are confident that we will create a partnership with profound impact and a lasting legacy.”

Performance and environmental responsibility

As we can see, the sponsorship will focus on two key aspects for both organizations: innovation and environmental responsibility.

In the first of the sections, and In the demanding world of Formula 1, it is crucial that every team member operates at the limit of their capabilities constantly. Signify’s lighting innovations will explore how to enhance the team’s efforts to create optimal conditions for drivers and other team members, helping them perform at their best. NatureConnect, EyeComfort and other Signify technologies can assist in these efforts by providing eye-friendly light that supports the body’s natural rhythm and enables adaptation to the demanding schedules of Formula 1 races around the world.

On the other hand, One of Signify’s strong commitments in recent years is the adoption of sustainability practicesWith its ambitious Climate Transition Plan 2040, Signify is seeking to achieve net zero emissions, a goal that has taken shape with a 50% reduction in greenhouse gas emissions since 2019. Through this partnership, Signify is not only providing technology but also sharing its sustainability expertise with Mercedes-AMG PETRONAS, thereby supporting the development of the F1 team’s Climate Transition Plan.

Images: Signify

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