“I owe a lot to my father”

His father is the owner of the American bank CreditOne and his estate is estimated at around 3.8 billion dollars, more than double the wealth of Djokovic, Nadal and Federer combined.

The American appears Emma Navarro in the beautiful Media Theatre of the All England Club, the room for press conferences at Wimbledon, and one detail stands out on her shirt. “Look at that,” notes a journalist from her country. The brand that dresses her, Fila, is not the most visible on her kit, a sponsor appears larger: CreditOne Bank. Other tennis players have the support of banks, but no one has so much support. Because Navarro is not the image of the entity. She is the owner. Or rather, she will be. Her father, Ben Navarrobought 100% of the entity in 2005 and today, thanks to its subprime credit card business in the United States, amasses annual net profits of more than 450 million dollars.

Emma Navarro’s estate is estimated at $3.8 billion, making her the richest player on the circuit by far. For comparison, the net worths of Novak Djokovic, Rafa Nadal and Roger Federer Together, they would be worth around 1.5 billion euros, according to Forbes magazine. Navarro is not in tennis for the money, no, certainly not, and that gives him some merit.

Because without the motivation that necessity provides, Navarro has built a career that is currently taking off. At 23, after winning the NCAA Division I with the University of Virginia and starting out on the WTA circuit from the bottom – last season she played 88 matches – she entered the Top 20 of the rankings before Wimbledon and at the London tournament she is the revelation.

“It was hard for me to believe in myself”

With an exaggeratedly calm attitude and a very complete game -if anything he needs to improve his serve- in the second round he defeated Naomi Osaka and this Sunday she beat the second favorite, Coco Gauff, with ease. This Tuesday, while Carlos Alcaraz is facing Tommy Paul for a place in the semi-finals (around 4:00 p.m., Movistar), she will do the same against Jasmine Paolini.

Alberto Pezzali

“I owe a lot to my father. He is the most intelligent man I know and he has given me a lot of knowledge and wisdom,” Navarro said when questioned by her family, although she also acknowledged that this business success put pressure on her in the beginning: “I was content to be a decent college player or not even that. It took me a lot of time to believe in myself and realize that I could be a professional. I am a perfectionist and I always think that I am not good enough.”

Owner of clubs and tournaments

At 23, her financial freedom and the pressure to achieve glory may explain her late rise, although her path was easier than others. A boarding school student and tennis player because her summer house had a court, her debut on the circuit came in 2018 through an invitation to the WTA 500 in Charleston, owned by her father. Navarro never lacked the best coaches – her father also bought the club where she practiced – nor the money to be able to travel to all the minor tournaments possible. As is the case with her compatriot Jessica Pegulaalso the daughter of a billionaire, all she needed was passion. And now that passion is undeniable.

«I’m really enjoying the tournament, I want to play again right away. I like to focus on each match without looking beyond, without thinking about doing something bigger. I think that mentality helps me», explains the woman who will rise to at least number 14 in the world next Monday and become the umpteenth representative of the American dominance of women’s tennis. With Gauff, Pegula, Danielle Collins o Madison KeysThere she is, already registered for the Paris Games and with the future at her feet. Her bank account is already overflowing, now she just needs to fill her shelves.

 
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