The wine industry generates 3.2 billion euros a year in Catalonia

The wine industry generates 3.2 billion euros a year in Catalonia
The wine industry generates 3.2 billion euros a year in Catalonia

Against wind (how much operating costs have increased in recent years) and tide (the drought), The wine industry is growing in Catalonia. This is at least the case compared to what happened eight years ago, the last time the Generalitat carried out an X-ray of the size of this sector. If at that time there were around 850 companies dedicated to it, which moved around 1.6 billion euros in total at the end of the year, Now, both figures have risen to 1,300 companies and 3.2 billion euros..

Specifically, according to the study ‘The wine value chain in Catalonia’, prepared by Acció and presented this Monday together with Innovi (the wine cluster), There are 1,384 companies dedicated to the cultivation and care of vineyards, grape harvesting, winemaking, storage, bottling or marketing of still and sparkling wines.. Together, they employ around 10,400 people and generate 3,267 million euros in turnover each year, which is equivalent to 1.2% of the Gross Domestic Product (GDP) of the community. In other words, 1.2% of Catalonia’s wealth comes from the wine industry.

They are, in general, companies that have been in existence for more than ten years (which indicates that it is a sector of consolidated wineries), but the most common are medium and small companies. A quick cross-check of data leads one to think that each winery invoices an average of approximately 2.5 million euros, but taking into account that the last time Henkell Freixenet presented results it spoke of annual revenues of 1.2 billion euros (that is, it alone accounts for around 37% of the total business volume) and that other well-known companies such as quail o Torres family They have a turnover of around 200 million each, The average income per company is less than one million euros.

Export sector

Regardless of that, half of the companies are exporters, with Germany, USA, Belgium, United Kingdom y Japan leading the markets that buy the most Catalan wine. Conversely, the countries from which we buy the most are France, Italia, Portugal, Germany y United Kingdomalthough we sell five times more wine than we buy. That was 615 million euros obtained from exports in 2023, compared to the 104 million euros we spent on foreign products. However, while the first graph is going down, the second has been going up since 2020, probably due to the production problems caused by the drought of recent years.

“The wine ecosystem is undergoing a transition process, with two clear lines of transformation: on the one hand, the bet on sustainability and the Optimization of resources for the production and cultivation of the product -Acció underlines in a statement-, and, on the other hand, the consolidation of the use of technology in the digital field as an element that enhances the value chain.” Regarding the first, those responsible for the study assure that companies in the sector are increasingly turning towards healthy, ecological products and, in general, ‘premium’ wines. Regarding the second, the main conclusion is that the use of technology is beginning to be common. artificial intelligencehe ‘big data’ and the robotics.

 
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