OrderEat, the startup that changes school food, expands in Mexico

OrderEat, the startup that changes school food, expands in Mexico
OrderEat, the startup that changes school food, expands in Mexico

Craviotto explains that it’s common to find schools managing these services in very rudimentary ways. Sometimes, they’re just keeping some accounts in a spreadsheet. That’s what changes with the application of OrderEat in the equation. “We did a study 2 weeks ago,” Craviotto tells me. “Over the last 12 months we’ve reduced food waste in the cafeterias.” [en las que participa OrderEat] by 22% and we prevented about 12 tons of food from being wasted.”

Students, for their part, gain time for recess and a more controlled diet. “There is a great concern about the issue of children’s nutrition,” says Craviotto, “with the rates of childhood obesity and the whole issue of soft drinks, there is a very high consumption here in Mexico.”

OrderEAT has achieved significant expansion in Mexico in less than a year and is actively working on initiatives to help improve child nutrition in that nation. “Our energy, more than half of the team is based in Mexico,” says the CEO. Certainly, Mexico has been an excellent market for OrderEat. That is why they have put a lot of work into serving it. There, what has worked the most is the transparency they generate in transactions between cafeteria, parents and children, where representatives can immediately see what a child buys to eat.

A renewed platform

The company’s success has been undeniable: “In the last 12 months we processed approximately 15 million dollars,” says Craviotto. Along with this growth, they have sought to optimize and improve the platform so that it meets current and future needs. “It already allows parents to see and control what their children eat, and now we are developing new features to help parents further improve their children’s nutrition,” he adds.

One of these new features is the categorization of the products that can be chosen in the app The platform will then be labelled according to their nutritional values, which will allow parents to more easily identify healthy foods for their children. But rather than just consuming what parents have available, the platform’s new “gamification” aspects will help students actively participate in their own nutrition while motivating them to follow a balanced diet. “If I give the child points or a prize, he will consciously choose the healthier product,” he adds.

In addition, in a monthly report that parents receive about their children’s nutrition, OrderEat will integrate a list of personalized suggestions to improve children’s nutrition. And, yes, obviously, part of the information obtained from this data is processed with, you guessed it, artificial intelligence. At OrderEat, they are not ones to fill themselves with labels just to get on the bandwagon. hypebut they certainly use machine learning and other techniques in their processes.

They know that they must be prepared for the future and its probable project scalability requirements. To do this, Craviotto and partners are betting on talent. “I think the key is to bring in the best possible talent and people who have already done it elsewhere to be able to continue maintaining this pace of growth, which is not easy at all,” he says.

Tips for startups

Last year we asked Craviotto to give us some advice for young entrepreneurs. He replied that it was important to fall in love with a problem and not a solution. He still maintains that conviction, and in this meeting he left us three more pearls for startuperos.

Customer experience: There have been many lessons learned, but the most important one, according to Craviotto, has been understanding the relevance of customer service in the business and focusing on the end user. “We always focus on giving the best experience to parents or the school,” he says.

Getting out is easy: Unlike many service companies, another key has been to ensure that customers do not feel negatively tied to the platform (we are looking at cable operators and cell phone companies). “If they want to cancel their service tomorrow, they do not have to pay any fine, they do not have a forced contract, nothing.”

Jump into the water: Yes. Especially if you are young and therefore have few or no financial burdens. Go for it. Whether it goes well or not, you will learn something new for your next venture.

 
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