Mayors and governors of the country, who has had the greatest digital impact in the first six months of their mandate?

Mayors and governors of the country, who has had the greatest digital impact in the first six months of their mandate?
Mayors and governors of the country, who has had the greatest digital impact in the first six months of their mandate?

The company Toro Digital, together with the pollster Guarumo, They carried out a digital ranking in which the audience’s commitment to the content published was analyzed through interactions on the personal accounts of the Governors and Mayors of departmental capitals on social networks and digital media in Colombia.

It is worth noting that the study covers the first six months of the local leaders’ administration.

What was discovered?

In total, seven findings were published. In the first 6 months of the mandate, a general increase in digital impact is observed of the leaders, compared to their first 100 days in government.

Also, in the Ranking of Governors and in that of Mayors, the same figures continue to lead the top 10, although with some variations in their positions. So, the rulers who lead have managed to maintain their positioning, especially on Instagram and X.

The study indicates that Governors and Mayors had a lower digital impact in the Orinoquía and Amazon regions. The leaders who were ranked at the bottom of the ranking had a lower digital performance, mainly due to: to a low engagement on all their social networks.

The last three positions are held by the governors: Alexys Benito (Governor of Vichada), Oscar Sanchez (Governor of Amazonas) and Luis Alfredo Gutiérrez (Governor of Vaupés).

As for the mayors In the national territory, the lowest scores are held by: Alex Ramírez (Mayor of Providencia and Santa Catalina), Willy Rodríguez (Mayor 2024-2027 San José del Guaviare) and Marco Alirio Porras (Mayor of Mitú).

Another finding is that Governors and Mayors of the Caribbean and Andean regions obtained a higher percentage impact as a whole. Although the overall percentage is lower in the Coffee Belt and Antioquia regions, as well as in the Pacific region. The performance of Antioquia and Medellín, and Valle del Cauca and Cali, respectively.

The first places are held by the governors: Andrés Julián Rendón (Governor of Antioquia) followed by Erasmo Zuleta (Governor of Córdoba) and Yamil Arana (Governor of Bolívar).

For their part, the mayors with better positioning are: Dumek Turbay (Mayor of Cartagena de Indias), Carlos Fernando Galán (Mayor of Bogotá) and Alejandro Eder (Mayor of Cali).

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