Palomo Spain, National Fashion Design Award 2024

Palomo Spain, National Fashion Design Award 2024
Palomo Spain, National Fashion Design Award 2024

Palomo Spain: “I have created without fear, with a language of today”CÓRDOBA

When Alejandro Gomez Palomo, Palomo Spainarrived on the Madrid catwalk in 2016. He was an unknown who gave men the right to wear ruffles and daring openings with a shamelessness that, far from considering it provocation, he assures that it was “fearless designs, with a language of today.”

This Tuesday, the Ministry of Culture granted him the National Fashion Design Award for having managed to “make her own vision prevail within the fashion design sector, giving voice to inclusion, to diversity and advocating for new formats of artistic expression through a disruptive proposal.”

That audacity typical of youth that over time has led him to parade in New York and Paris.

“I’m super excited, super proud of the work we’ve done,” he told EFE Palomo, minutes after learning of the award from his workshop in Posadas (Córdoba).

“It is a wonderful recognition for my team and for me. I have merits. The most prestigious award you can receive in Spain,” to a “fearless” creation continues without losing his smile.

Specifically, the jury also valued the fact that the firm is “based on the territory, with his workshop located in Posadasand from which he has contributed to the international dissemination of the image of Spain.”

Part of fashion history

At 32 years old, Palomo is already part of part of fashion historyIn 2019, one of her designs was exhibited at the Metropolitan Museum in New York alongside pieces by John Galliano, Gucci, Balenciaga and Karl Lagerfeld, on the occasion of the MET Gala, which that year was dedicated to the ‘camp’ style, which marks the border that separates men’s clothing from women’s.

Despite his youth, Alejandro Palomo (Córdoba, 1992) was one of the designers who always made the final cut to win the National Fashion Design Award, which in previous years has gone to Tyou are Helbig, Antonio Alvarado, Ana Locking, Agatha Ruiz de la Prada or David Delfín.

“Just a few days ago I was reviewing my career and thought about How lucky I am to dedicate my life to what I have always dreamed of and that what I do reaches people, that it has transcended and has contributed new places to a generation that lacked a reference for freedom,” the creator emphasizes.

Palomo Spain brings its first female proposal to Paris

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A dream come true, which entails a “tremendous responsibility, very hard work. It costs me my life,” she says as she puts the finishing touches to the new collection she will present in New York in September.

What for many were feminine designs on male bodies has been a comment that has passed by.

“We have made an effort as a men’s brand”

“We have established ourselves as a men’s brand, with a male clientele, who opens up to feminine, gender and sexuality design,” and stresses that his clothes are for a “gentleman like my father or the most modern man in New York.”

Signed for jean paul Gaultier when the French designer announced a collaboration with young designers to relaunch his ready-to-wear line, a project that showed that Gaultier was a reference. “My style draws on its heritage,” He noted in an interview with EFE.

“I’ve been called a provocateur, but it was natural for me. I have created without fearwith today’s language, transferring it to the current way of communicating, with a sense of freedom and with the desire to impact people”, an attitude that he recognizes has been key in his development.

The creator has turned his brand into an independent firm with which has managed to dress Beyonce, when she announced the birth of her twins; Eduardo Casanova, Harry Styles, Rosalía, Rita Ora and Miley Cyrus and an impressive Chanel at her Eurovision event in a dress with more than 50,000 Swarovski crystals.

And in 2022 he created together with Raf Simons and Giles Deacon The costumes of the New York Ballet for the piece Play Time de Gianna Reisen.

Jury in the television talent show Masters of sewingthe creator has known how to approach the general public with a friendly and charismatic image, which despite the success has made him move his workshop from the place where he grew up. It will be with its members that he will be the first to celebrate the award.

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The atelier of Palomo SpainFrancisco Gonzalez

“It has not been an easy road, but we have been getting rewards“and with special affection he remembers the “trust, energy and money” invested by his parents so that he could fulfill his dream in a profession that had nothing to do with his environment.”

 
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