Kylie Jenner launches clothing line with bikini shoot

Kylie Jenner launches clothing line with bikini shoot
Kylie Jenner launches clothing line with bikini shoot

Kylie Jenner, arguably one of the most followed figures on Instagram, uses her influence strategically.

The youngest Kardashian sister starred in a series of images modeling Khy’s eighth collection, which includes the first capsule of swimwear that will be available starting this Thursday, July 11. Through the brand’s Instagram account, several photos were published focusing on Jenner wearing the “vacation” collection.

In the images and videos, the businesswoman shows off her figure in bikini sets, sheer tunics and body-hugging dresses, complemented by beachy waves in her hair, creating a style that evokes the image of a mermaid.

The reaction was not long in coming: Internet users, especially her fans, were quick to celebrate both her venture and her undeniable beauty. “Kylie Jenner, that’s the tweet”the Twitter account @kyliejarchive stated, sharing one of the photos of the “Keeping Up with the Kardashians” star wearing her orange bikini.

For the occasion, the mother of Stormi and Aire Webster wore a tiny Orange micro bikini top, wearing the triangle top in an unconventional way by crossing the straps at the neck. On the bottom, Jenner opted for Brazilian cut bikinis with strappy details.

Giving fans a sneak peek at the upcoming launch, the Kylie Cosmetics founder also rocked a tiny black bikini in photos where she appeared covered in sand.

Just weeks after launching a line of cottagecore-inspired poplin garments, which celebrate country living and are often associated with country homes, Jenner is now venturing into the world of swimwear.

During an interview with Elle, the businesswoman shared details about her plans with Khy: “Our collections are so diverse that I think people will be surprised to see our next release and those to come, as I am always innovating. I love experimenting with new things.”

Swimwear is nothing new for the reality star.

In 2021, Jenner launched Kylie Swim, her first attempt at entering the swimwear industry. However, due to harsh criticism from consumers, who pointed out construction issues and see-through fabrics, the brand failed to gain traction.

Now, with Khy, the mogul is introducing more accessible collections, with swimsuit prices hovering around $70.

“Khy is a tribute to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, offering creativity and quality at a more affordable price point.”Jenner told Harper’s Bazaar after launching her new venture. “I wanted Khy to be a platform for our customers to experience fashion through new designers and brands, but at a more accessible price point.”.

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