Bad news for the world of gaming, specifically for that part in charge of launching and marketing video games, since the death of a man was confirmed. LucasArts veteran which was part of the debut of great titles of the franchise Star Wars.
Matt Shell, marketing director of LucasArts and the games of Star Wars for 20 years
This weekend Matt Shell’s death reported Whoever it was LucasArts marketing director from 2003 to 2017 and responsible for the launch of more than 60 video games. During his era in the division, he was responsible for the debut of several titles from Star Wars and Indiana Jonesbut it was also part of the return of great PC franchises with remasters like Monkey Island and Full Throttle.
Matt Shell joined Disney after the closure of LucasArts, but did not part with the franchise Star Wars so it was a key piece for the launch of recent and award-winning titles such as Star Wars Jedi: Fallen Order and LEGO Star Wars: The Skywalker Saga.
As noted in the publications of colleagues who mourn his death, Matt Shell’s name accompanies all LucasArts releases from 2003 to 2017 and he was practically in charge of the marketing of any LucasArts video game. Star Wars which was launched in the last 2 decades.
Rest in peace.
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https://twitter.com/geoffkeighley/status/1784300246224552207Source 2, Source 3
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