It may have been a quarter since its release, but George Lucas’ film still has the capacity to make a splash in theaters.
Re-releasing a film is not a strange action in the industry: there are many feature films that return to screening rooms to commemorate an anniversary. When we talk about sagas like Star Warsthe bets increase, of course, but the system is usually the same.
The iconic saga created by George Lucas dressed up this weekend to commemorate 25 years since the premiere of Star Wars: Episode I – The Phantom Menacethe movie that started an entire generation in the franchise.
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At Disney, who know a thing or two about big-time revivals, they didn’t want to miss the opportunity to hit the ground running with the first adventure of Anakin Skywalkerand they have taken advantage of the Day of Star Wars to prepare global re-releases of the film.
It is not the first time that Star Wars: Episode I – The Phantom Menace is re-released in theaters, but it is one of the ones that has had the best performance at the box office.
The Force is intense in The Phantom Menace after 25 years
Organize the re-release of Star Wars: Episode I – The Menace ghost on Star Wars Day and with events around the world, it has been a success that results in more than 14 million dollars globallyin the absence of many markets making their figures public, according to reports The Hollywood Reporter.
Only in the United States, the first prequel to Star Wars has earned more than 8 million dollars, enough to consolidate itself in second position at the box office, only surpassed by The specialist.
In Spain, the film has been in the Top 10 at the box office both Saturday and Sunday, although in more modest positions than in the United States.
With the exception of the 2012 revival, when the George Lucas-directed film was screened in 3D and earned over $100 million, this is the best revival ever. Star Wars: Episode I – The Phantom Menace has had to date. Have you experienced the re-release in theaters? What did you think of the event?
