In what could be called as a change of time, the kiosks were surprised with a brand that steps more and more stronger and became the favorite of many. What did so successful?
Alfajor Rasta, candy. Photo: Instagram @rastaalfajores
Alfajor is one of the Favorite treats by the inhabitants of our country, A traditiona cultural symbol and an ideal companion for snacks and breakfasts and a good mate or coffee. For many years there was an undisputed king of the kiosks, positioning himself as the best selling, although that came to an end.
In just three years since its launch, The Alfajor Rasta managed to reach the podium of the best selling, according to the survey conducted annually by Infokioscos.
Alfajor Rasta, candy. Photo: Instagram @rastaalfajores
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Ranking of the best selling in 2025
He podium of the ranking of best -selling alfajores in kiosks 2025:
- Rasta
- Guaymallén
- Puppet
- Jorgito
- Space captain
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A sweet tooth of only three years
Launched in August 2022Rasta was born after eight months of intense work and by 2023 was already among the 10 best -selling alfajores.
A year later, in 2024, climbed to third place in the rankingand in 2025 he finally stayed with first place.
Alfajor Rasta, candy. Photo: Instagram @rastaalfajores
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What is the phenomenon of Rasta?
The growth of Alfajor Rasta is because it is an alfajor with a full bathed On both sides, including the inside. In addition, marketing with its slogan “open in the case of downturn”, aimed at a young audience.
The empoque It is not far behind with the green, yellow and black colors, emulates the flag of Jamaica. Finally, achieving a Strong impact on networks With Tiktok as an ally to expand the phenomenon.
