The world of sports and tourism merges: the historic Spanish tennis player, Rafael Nadalannounced the opening of its first hotel in Argentina. The project, which will take place in the Patagonia, It will be carried out in collaboration with the Spanish hotel chain Meliá Hotels International.
The hotel will work under the brand Zela joint initiative between Nadal and Meliá, and is expected to open its doors at the end of 2026 in The caphate.
This is not Rafael Nadal’s first venture in the hotel business. The ZEL brand already has operation in operation in Spain and the Dominican Republicand has expansion plans towards destinations such as Mexico and more locations within Space. The election of Argentina, and in particular of Patagonia, underlines the growing interest in this region as a destination for high -level tourism.
From Meliá Hotels International they expressed optimism regarding the development of the Zel label in the country. According to Victor DonmezGeneral Director of Meliá in Latin America, the company sees great potential in the Argentine market, especially in the international tourism segment. The new hotel in El Calafate is expected to attract both local and foreign travelers, in search of a unique experience in one of the most impressive corners of the planet.
The news of Nadal’s hotel landing generated enthusiasm in the Argentine tourism industry. Many see in this project not only an opportunity to generate employment and attract investments to the south of the country, but also an additional impulse for the growth of tourism in Patagonia and other regions of the country.
As it transpired, the brand could open more hotels in Bariloche, Posadas, Salta, Iguazú, Mendoza and Ushuaia And I would be willing to invest some USD 200 million for the development of the seven headquarters (including calafate).
Although the details about the hotel design and comfort still remain in reserve, it is known that ZEL establishments stand out for their concept of “outdoor living”with an approach to natural materials, light colors and spaces designed for connection with the environment.
-Given the location of the future hotel in one of the most attractive tourist destinations in Argentina, it is anticipated that it will offer exclusive experiences related to the exploration of glacial landscapes and the wildlife of Patagonia.
According to sector sources, Nadal’s presence as a strategic partner is especially valuable to attract a European audience audience, accustomed to premium destinations and personalized experiences.
The hotel, which will be estimated to generate hundreds of direct and indirect jobs, would also reinforce the regional value chain, including local suppliers, service providers and tour operators. In addition, complementary investments in air connectivity and logistics services are expected to promote, which would benefit not only the host town, but to the entire Patagonian region.
The progress of the project will be closely followed by different actors in the tourism and business sector. The combination of the natural attraction of the Patagonia With an international brand like Zel generates great expectations.
With this new step, Rafael Nadal expands his footprint outside the courts. The Spanish tennis player also has investments in other economic sectors. He is a restaurant partner Tatelwith headquarters in Madrid, Ibiza and Beverly Hills, and Saddlewith locations in Ibiza and London. These restaurants combine haute cuisine with entertainment.
In addition, he has ventured into technological investments, such as his participation in the startup Homyhubwhich allows to open garage doors from mobile phones. It also has real estate properties in Mallorca.
The expectation is now put in the evolution of the hotel project and in its potential to position Argentina in the global luxury tourism circuit.
