The Ministry of youth and Childhood of SIRA REGO He has hired two audiovisual professionals (a photographer and a videographer) for «Improve visibility of the activities »of the portfolio and ensure the«effective communication of public policies ». All this in the absence of knowledge that the population has of the head of Youth: it is the third minister less known, according to the latest barometer of the Sociological Research Center (CIS).
The Undersecretariat of the Ministry of Youth and Childhood has tendered a contract with the object «service of Photography and streaming»By value of 18.000 euros. As justifies the youth portfolio, «the ultimate purpose of the photographs and videos derived from the execution of this contract will be its diffusion by the different channels of the Ministry itself and its disposition of social media ». Among other places, they would be located On the web y In social networks of the portfolio.
In addition, three objectives are pursued:
- Improve the visibility of Ministry’s activities. It also seeks to improve “institutional transparency” to ensure “effective communication of public policies” and that “information is transmitted clearly, precisely and professional.”
- Creation of attractive and clear visual content. At that point, it seeks to facilitate the communication, understanding and impact of “these policies in citizenship.” Everything to get to “a broader and more diverse audience.”
- Promote activities. An aspect that they consider “key” to “make good practices and success cases.”
The photographs and videos that are made of the work of the Sira Rego portfolio will be published on social networks so that the content «is Shared, commented and receive one greater interaction». The goal is «Maximize scope of the activity of the ministry ».
People who are in charge of this service, as the official documentation says, must be «specialized professionals“They have” advanced technical teams. ” Specifically, a photographer and a video editor that has accreditation in a curriculum and, at least three years of minimum experience.
To do this, they will have to have at your disposal, according to the contracting sheets, a Pictographic cameraof the video cameras and a video editing system high resolution. All material must be delivered to maximum speed, in “a maximum of an hour.”
The most unknown 3rd, according to the CIS
The publication of this tender coincides with the dissemination of the April Barometer of the CIS, headed by the socialist José Félix Tezanos. This survey states that Sira Rego is the third minister less known.
The sociological study assured that just 17.6% From the Spanish population he knew the militant of the United Left. Respondents are also asked if they do not know the ministers and 82.4% say they don’t know who it is SIRA REGO.
There are only two ministers who are in a worst situation of ignorance by the general population. This is the Minister of Inclusion, Social Security and Migrations, Elma Saizto which they barely know 13% of Spaniards and another 87% claim to ignore it. On the other hand, the Minister for the ecological transition and the demographic challenge is also more strange to the Spaniards, Sara Aagesen: Only 15.8% know it and 84.2% do not know.
