Monday, April 28, 2025, 00:46
No great museum of the world will be without alliating with technology. The Prado has long since entered a technological galaxy that expands at cosmic speed and from which fascinating formulas arise to enjoy their masterpieces. In alliance with Actiona, ‘Art Masters’ is born, an experience that allows the viewer to penetrate and interact with legendary works of the Pinacoteca signed by El Bosco, Velázquez, Goya, Brueghel or Veronese.
Invite to enter a more sophisticated and complex universe than a film by Teo, a warden on his last day of work, which guides the visitor and shares with him the secrets of the Pinacoteca and some of his most iconic pieces. It is a journey through a new dimension that literally penetrates paintings such as ‘The Garden of Delicias (El Bosco, 1490-1500),’ Venus and Adonis ‘(Veronés, c. 1580),’ The sense of sight ‘(Jan Brueghel and Rubens, 1617),’ Las Meninas ‘(Velázquez, 1656),’ The Aquelarre (Goya, Goya, 1820-23).
A year of intense work with the most sophisticated technologies has been necessary to elaborate an experience that redefines the relationship between art and technology and that acts Living and Culture presents in Madrid before traveling to China. The Digital Paseo travels hidden elevators, warehouses, offices, workshops and rooms before entering the canvases. “We create a narrative thread that fuses the most daily of the museum with the most extraordinary of art,” explains Carla Prat, director of Design and Experiences of Actiona Living & Culture and responsible for this technological achievement.
Supergafas
Pico 5 glasses, the most advanced in the world in resolution and monitoring of movement, allow to enter for more than thirty minutes in the ghostly Goyesos worlds and nightmares of the ‘black paintings’; Go from hell to the Bosco paradise in a sidereal elevator between ‘Bosquian’ creatures that come alive in a surreal choreography, or play with the perspective of ‘Las Meninas’, enter their back room or help a restaurateur to recover lost pigments of the fabric.
«Technology amplifies the magic of painting; Do not compete with it. After each scene we show the original work with its poster, as in the Royal Museum, ”says Prat. «The Bosco gave us his fabulous creatures. We do not invented the man-improvement of our version of ‘The Garden of Delicias’. I was already in the 1500 table. It seems made for 3D animation and we give it movement, life, ”says Prat.
The rigorous respect for the original work was decisive for the collaboration of the Prado with the project, with academic supervision of Alejandro Vergara, head of conservation of flamenco painting and schools from the north of the museum. “We honor the invisible work of conservatives, copyists, guards … the true guides of this adventure,” summarizes Prat.
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