Madrid is the new Miami. For a few years, the Spanish capital is the main focus of investment of the great Latin American fortunes. These new inhabitants of the city (Venezuelans, Brazilians, Mexicans, Colombians …) are acquiring luxurious housing and complete buildings in the best neighborhoods of the city, such as Salamanca, Justice, Jeronimos, Salesas, Chueca and Chamberí.
The phenomenon of the great Latin fortunes in the capital has been being taken for years. His landings in Madrid have always been linked to the political and economic situation of their countries of origin. It was the Venezuelan promoters who opened the road more than a decade ago and began to attract the wealthiest clientele. We talked about firms such as the Capriles or the odd group, which dominated first, or Mexican capital companies Terralpa, Be Grand or Abilia.
At present, according to the recent study ‘Luxury Homes 2025’ prepared by the consultant Colliers, the Salamanca neighborhood concentrates more than half of the housing offer premium. And Chamberí accounts for 23%. The downtown area has also raised its offer for this type of residential projects.
Knowledgeable that there are more and more billionaires than to the ‘other side of the puddle’ want to invest in the capital, three young people from Madrid have created Calienzoan architecture study made especially tailored to the needs and tastes of this client so attractive for its economic potential and the cultural affinity they have with our country.
“They tell us, literally, I open quotes: ‘We love your culture, cities and way of living life; but from doors inside I want my country, my home,” he explains Javier Osés (1995) to this newspaper that, together with María Sanz (1995) y MARCOS TORREGO (1997), they founded Calienzo a couple of years ago.
Javier Osés, María Sanz and Marcos Torrego, from Calienzo. Calienzo
He 80% of your customers are Latin investors And a large majority, Mexicans. “Following the investment we also end up making your personal home with us. It happens to us only to invest, and in the end they want to stay in Madrid,” says María Sanz.
These investors seek to acquire buildings or several value floors in the center of the capital, and then transform them into luxury homes and sell them for a minimum 1.5 million euros. “Right now we have six projects underway (all in areas prime from Madrid) and a list of 13 customers waiting, “adds María.
To the design study of the three young people, many of the works to undertake Riverwalka parent company specialized in converting properties into high performance assets. Its great advantage is that it centralizes all the efforts with Calienzo, having the Latinos only to put the money and choose to their taste the decoration of the project.
This model is liked that María, Javier and Marcos have started this 2025 with their own real estate, Galeanteto close the circle and help sell the floors once the works are over.
Different tastes
The firm specialized in the creation of personalized residential spaces, which are distinguished by the use of handmade techniques and a humanistic design approach, takes an average of five to seven months in making a reform. In Calienzo they ensure that the designs they make for the Latin American public are slightly different from that of the premises. The main trends are the following:
1. “The growing use of dark woods, which contribute luxury And warmth, it is one of the most prominent elements in the current designs of the most exclusive neighborhoods in Madrid, and is a usual demand for these new neighbors of the city, “they report from the study of Madrid.
2. The kitchen has become the nerve center of the home. They open towards the dining room and the living room with the integration of Kitchen islands with materials in materials such as marble or dark wood.
3. In Latin cultures, the nature and the green of plants They have always been part of the decoration and therefore, it is increasingly common to find vertical gardens, landscaped terraces and plants in large pots within the most exclusive houses in the capital.
4. The Home It has become an essential part. The wealthy Latin American population that lives and invests in Madrid seeks the integration of advanced technology in the home, in addition to the sustainabilitythat has become a fundamental pillar in the luxury design.
Calienzo -which until the ‘z’ of the word has been placed thinking about the way of speaking in latam- has been created in the image and likeness of the new inhabitant of MadridLatin billionaires who have taken over the real estate market of luxury neighborhoods in Madrid.
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