After four years unraveling the complex issues of economics, finance and businesses for social networks, the three co -founders of economy for pipol, A digital media on social networks, Valerie Cifuentes, María Camila González and Angélica Gómez They launch their book ‘Economy for Pipol: Quiet manual to handle money’ with Penguin Random House, next Saturday, May 3 at 2:30 pm, in the great D of Filbo 2025.
Valerie Cifuentes and María Camila González, who now run the digital media, tell that this book is a new space to transcend of what they do on social networks and reach the “Pipol in another way, reach new audiences”says Cifuentes, who today is a creative director of Economics for Pipol and was also a journalist of the Portafolio newspaper between 2019 and 2020.
The book includes the premise that united these three young journalists four years ago: bringing people economic and financial discussions that seem complex in a simple language. It has eight chapters where people ask themselves: Why do we pay taxes? Where do they come from? Are we going to pension ourselves? What is happening with the pension system? What does the economy have to do with climate change? Why are there so many inequalities in the country? Why do we win the salary we earn?
Economy for Pipol Photo:Courtesy
“Economy for Pipol was born in April 2021 in full national unemployment, at a time when there was a lot of misinformation and we saw that although we worked in traditional media we did not achieve reaching the people who did not know about economics, but we talked to the same as they were in power And we wanted to break with that, ”says María Camila, executive director and who also worked In the Editorial House El Tiempo for almost six years And she is also graduated from the School of Multimedia Journalism.
The project began as an experiment that later took shape and Today is a digital media with six awards, Among those a National Anif Economic Journalism Award in 2023 for two videos titled: “Why does Colombia have low productivity? And” Why is Colombia full of microenterprises? “
“Economy for pipol is a safe and patched space where we want to get out of the mold of the way of counting economy that can be boring And that does not connect with young people or people who do not necessarily make public policy decisionsbut in the end it is affected as with a tax reform, ”says Cifuentes.
It is not a personal finance book
According to the Directors of Economics for Pipol, andThis is not necessarily a personal finance book. “It is above all a book to understand how the economy works. For example, we have a chapter in which we talk about Colombia’s economic history and that helps us understand the decisions that are made today. In the end, the book helps us understand how these great economic and political discussions have What to do with us, the pipol, and how it hits that to our pocket. ”
Angelica Gómez, co -founder, co -author and who was part of the economy for pipol until 2024, says that the book is also a toolbox for people to know better how, for example, interest rates or inflation affects your pocket. Clearly, understand these concepts help make better decisions with your money”, Says Gómez, who closed his stage in economics for pipol with this editorial project.
María Camila González Olarte, Angélica Gómez, Valerie Cifuentes, Economics creators for Pipol Photo:Courtesy
In addition to the book, Cifuentes and González tell, economy for Pipol has great bets to continue growing as a fresco digital communication. “We have a big bet to transcend social networks doing good journalism. We will soon launch the second season of our podcast, we are doing artificial intelligence experiments that will come out soon and we are also making talks with people who want to learn from economy, social networks and journalism, ”says González.
Valerie Cifuentes adds that they recently launched a redesign of our website where people also can check the newsin addition to all the contents we make for all the social networks in which we are (Instagram, X, YouTube, LinkedIn, Tik Tok and Facebook) ”.
Economy for Pipol in the Filbo
The book is one of the key bets for the Penguin Random House editorial for The Bogotá Book Fair and will have a launch event next Saturday, May 3 at 2:30 pm and will have a space for signatures at 3:30 pm in the Great Hall D. The conversation will be moderated by Daniel Pacheco, general editor of the empty chair.
Culture writing
