The old model of the offset newspaper used to print large amounts of books, posters, newspapers and magazines, among others, found a rival that becomes increasingly strength. Today, when someone wants a special book he looks for him on the Internet and buys it by platform and the next day he has it. But how do they achieve it if the editorial seal is from another country and is not achieved in Colombia? The answer is the use of inkjet machines.
The commercial and partner of Xpress graphic and digital study SAS, Esther Guzmán, says that the company has the Representation of more than 47,000 books from different publishers and agreements with most Latin American countries, which allows them to provide a lot of titles to the market.
He points out that today printing large amounts of books and storing them waiting to sell them is not a good business, because apart from the costs, You have to pay for a stroke, distribute and then collect what was not sold.
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“That’s when we enter and we only print what they need and what the market asks for and we do it every time,” he explains. In fact, They print 500 different titles every day on average, that is, each for a single book and all different.
And every time a person in Colombia buys a book online, if Xpress Graphic and Digital Study has the rights, the order reaches its database and prints it.
This company has an alliance with the Bibliomanager platform, which represents more than 500 editorial stamps of Spain, Mexico, Guatemala, Argentina, Peru, Ecuador, Chile, Uruguay, Brazil and Colombia.
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All technology
The executive explained that her company has all the printing technologies that the market demands, clarifying that they have offset rotary, But also inkjet machines, to print what the client asks, quantity or unit, color and white and white, with specialized machines.
And he adds that today all forms of purchase coexist, so that the book arrives directly from the country of origin, but every time exports of books tend to fall, Because there is no certainty of placing all units and is expensive, while a company like Xpress graphic study And digital is in condition of making an agreement with the publishing house and printing only what is effectively demanded in Colombia, registering and distributing resources between the author’s royalties, the editorial company, honoring tax obligations and delivering the book in a matter of time. ”
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Regarding the market, its largest clients are platforms, but there are also publishing companies that have discovered that it is more efficient to hire that model for costs, times and inventories.
They have great clients in universities, who understood that their runs range between 300 and 500 books, but that they may require later, one or 35 moreit doesn’t matter, but they never have writers market inventory.
“For them we are the best. Reaching an editorial and that signs it is complex. We printed only what they sell, But we also make them known and some are sold more in other countries and under our agreements they receive their payment, ”explains Esther Guzmán.
It is a system that is an opportunity for writers, as they have the International and local showcase, alliances with publishers and agreements with e-commerce and network of international allies that promote titles in their countries, maintaining the printing approach only printed what is sold in each country.
Profitability
This is an automated and completely synchronized company, which allows them to lower costs, be effective and profitable.
Today they even work with Some bookstores and seek to continue growing in that niche, since for them they represent a greater opportunity, Because they do not need the titles occupying space, but they can sell them and the company gives them.
“We have many international clients to whom we printed locally the amounts they ask for. We have no problems for large or unity quantities, and that saves great costs to foreign publishers, and allows them to immediately reach Colombia once they make them an order, because we are their printer. ”
This company is present at the International Book Fair of Bogotá because they are interested that more public knows them, than more editorials and bookstores know the model and discover them as an ally, which allows them to receive orders from books that are not in the showcases. In addition, writers know this route to take their books to more public.
“All our portfolio includes publicomercial printing, large format and photobooks. We also make distribution on demand for editorials and bookstores, among others,” Guzmán added.
This company prepares to enter the United States market and already has customers that readers in Colombia can enjoy. “Our goal is to always have more variety of books, for more readers in more destinations, and we work in this,” concludes Esther Guzmán.
