Marketing in essence is a clear and direct guide that proposes a deep transformation in the way of understanding and applying marketing, both in corporate and staff.
With an integrative and minimalist vision, Ada Leyva not only explains key concepts, but redefines the traditional approach by incorporating ideas such as transverse positioning and relational segmentation, two contributions that invite you to look beyond the classic schemes.
Far from overwhelming with technicalities, the author is committed to a simple but forceful narrative, which allows professionals of all levels, from students to entrepreneurs or executives, appropriate marketing in a more human, intuitive and functional way.
Amazon $145
Each chapter distills a practical and strategic approach that seeks to help the reader find, strengthen and project the essence of their brand, whether personal, professional or business.
The valuable thing about this book lies in its balance between conceptual clarity and immediate applicability. It is not a manual of closed formulas, but an invitation to think marketing as a tool for the construction of real meaning and differentiation.
-Leyva achieves that theory and practice dialogue, always under the premise that it is less when it comes to connecting with an increasingly conscious and demanding audience.
In an era saturated with sales speeches, marketing in essence returns to marketing its strategic and human dimension. It is a reading that invites yourself to rethink not only how a brand communicates, but from where.
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Book of the day: the red book of the brands
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